Kalk AP

Design: CAKE
Category: Hardware
Product weight: 63 kg + 17 kg battery


CAKE have developed a bike from scratch, a light and silent electric bike with a unique design. It’s a new category for the branch and their goal is to inspire people, contribute to speed up the journey towards a zero-emission society, combining excitement with responsibility. This is the latest model out on the market, Kalk AP (anti-poaching).


Light, quiet and clean! No compromises: Everything, from frame, to wheels, components, suspension and drive train have been specifically engineered and manufactured to reach the intended level of performance in riding, durability and overall quality.


BIKES AGAINST POACHINGPoaching has devastating consequences for all wildlife all over the world. In some instances, it is the primary reason why a species faces the risk of extinction. Contrary to general perception, one of the strongest reasons for poaching is due to poverty and the need for food among local inhabitants.

Areas with widespread poaching are often large, remote, and lacking roads, making patrolling by car virtually impossible. Recently, anti-poaching teams have started using dirt bikes for patrolling; and it has proven to be highly successful. These bush bikes, however, run on gasoline. And, depending on the location, this fuel is brought in by truck or by air. Although the motorcycle approach has proven highly successful, the roaring motorcycles unfortunately alert poachers miles away, decreasing the chances of catching them.

Also, a noise and fume-free bikes that consider the environment, wildlife and fellow individuals that share the backcountry, opens up for more sustainable, respectful and active discovery.


A circular system for environmental and business permanence. In the merge between ultimate performance and sustainability, Cake have chosen to build the structure of the bike in aluminium. In regards to sustainability, despite the success of recycling aluminium in general, the alloys being used, need to be sorted/graded by alu quality before melting/recycling due to their different mix and content. Therefore, all alloy parts are marked with their specific quality/number, for pronounced separation when disassembling, before melting and recycling, maintaining its specific quality as well as its specific pricing.


CAKE has started a partnership between the Southern African Wildlife College and solar power solution leader, Goal Zero. Together they have joined forces and efforts to protect endangered species from poaching.

To continue to promote and build the fleet of motorbikes and solar power stations in Africa, the initial offer is a charity combo. A limited edition of 50 bikes will be offered the first year.

The combo meaning that each purchase is a price reduced bundle of two CAKE Kalk APs and a solar power station along with solar panels from Goal Zero. The buyer gets one bike, the other twin bike, together with the solar power station and solar panels, is handed over to the Southern African Wildlife College, as a gift.

All bikes are 100% electric. No fume or pollution. All bikes can be recycled and rebuild. All bikes are driven by the power from the sun. All fenders and other plastic in natural fiber reinforced biocomposite from Trifilon.


Stefan Ytterborn, the CEO & Founder of CAKE met Anton Ströberg through mutual friends and Anton was invited for riding at CAKE’s test facility at the Island of Gotland. With the overwhelming experience and Anton’s long connection to wildlife protection and bio conservation on the African continent, he gets back to Stefan with the idea of combining his expertise together with his new experience of quiet, electric, CAKE motorcycles.

Illegal poaching of sacred creatures happens all over the world, and the fight has been going on for a long time. motorcycles are the most agile and fastest vehicle in the woods, and the vehicle in the forefront to stop and combat illegal poaching. In order to keep the bikes running a big amount of fuel is needed. Fuel is a limited resource and means long fuel transportations, by combustion engine vehicles to get it delivered.

The solution? Fully charged electric motorcycles from the sun! Thanks to off-grid solar panels, together with high performance, electric off-road motorcycles, it enables rangers to operate without sound or fumes, in quietness successfully sneak up and stop the illegal operations.

Available in stores: January 2021
Recommended retail price: The normal price for the bundle is 320 000 SEK. Charity price is 250 000 SEK. One purchase = Two bikes + one solar kit.
(The buyer gets one bike, the other twin bike, together with the solar power station and solar panels is handed over to the Southern African Wildlife College, as a gift. CAKE and Goal Zero give away their margin, while the buyer gets to share one bike and a solar power station.)

ICEBUG: Follow the footprints


Follow the Footprints

Design: Maria Munther, sustainability manager Icebug and TrusTrace
Category: Footwear
Product material: Hang tags, label on shoe, shoe box label that leads to a website.

Statement from the jury:

How wonderful would it be if a consumer could check the sustainability claims that any manufacturer makes? The Swedish shoe manufacturer Icebug has the answer in the “Follow the Footprint” concept. For this, Icebug teamed up with the Swedish traceability system TrusTrace. “The concept is very user friendly”, one jury member stated. Take your smartphone, scan the QR-code on the Icebug shoe box and the consumer gets all the information on: the CO2 footprint, the percentage of recycled material and the percentage of the biobased materials that are used in the product. It also shows the product journey. With Follow the Footprints a new step has been made in the traceability of sustainability claims. Hopefully this platform will be replicated by many more!


Making key sustainability claims checkable - to our best knowlegde the first time for a performance footwear brand.


Starting from the product (and for all products in the Icebug range), Icebug make the key sustainability indicators available in a transparent and traceable way, trying to stay as true as possible to measuring real impact:

- CO2 footprint
- % recycled material (weight based for entire product)
- % biobased materials (weight based for entire product)

They also open their supply chain - at least Tier 1-3 factories from the start - to earn trust with transparency and traceability.


In store: With a smart phone, the key sustainability indicators and the supply chain will be at the fingertips for a customer, scanning the QR-code on the product or the shoe box.
Online: The KSI and supply chain will be accessible by clicking a link.


The Icebug highlights includes being the first climate positive outdoor footwear brand (according to the UNFCC) and being the first outdoor footwear brands that is a 1% for the planet member. And with this concept they could be the first outdoor brand to publish climate footprint in combination with supplier traceability, for all their styles.

Available in stores: With QR codes on all products from August 2021. By link for all products from March 2021.


Take a photo of the QR code with your phone to see the footprints of the style.