DEVOLD OF NORWAY
Adventure Jacket
Product USP
Devold didn’t set out to improve the fleece. They set out to replace it.
The Adventure Jacket is built with 100% merino wool in a performance-engineered waffle grid — designed to trap heat, release excess, dry fast and feel unreal. No plastic near your core. Just nature’s original performance fibre, brought to life through technical precision. High-wear zones — shoulders, sleeves, elbows — are reinforced with a stretch-woven merino blend. Not to hide weaknesses, but to honour the places gear is tested hardest.
Intended specific end use:
This is the mid-layer for people who move fast, think light, and go long.
With a regular fit, it’s made to layer easily over a Devold base layer without restricting movement or adding bulk. The Adventure Jacket regulates on the uphill, insulates on the pause, and dries before you’ve cooled down. It’s cut for motion, built to breathe, and made to disappear when it’s on.
No clamminess. No stink. No bulk.
Fun facts or backstory:
Devold didn’t try to make wool work like plastic. They made plastic irrelevant.
The team took the grid fleece — a staple of synthetic outdoor wear — and rebuilt it from scratch in 100% merino. Not token percentages. Not marketing spin. Real wool, doing real work.
The result? A technical fabric with all the airflow, insulation and recovery of synthetic fleece — minus the fossil fuels and microplastic fallout.
Devold didn’t add merino to a fleece. They removed everything that didn’t belong.
And frankly, why follow a material trend — when you’ve been leading with wool since 1853?
End of use strategy:
Devold designs with the end in mind. Wool is a natural, biodegradable fiber—which means it won’t last forever, and that’s a positive feature. When a garment reaches the end of its life, it can return safely to the earth without leaving behind harmful microplastics or pollution. Until then, each product is made to last as long as possible. Devold garments are sewn for durability, but also with disassembly in mind—using construction methods that allow for easier separation of materials for recycling or responsible disposal. It’s part of the brand’s commitment to a more circular system: durable in use, gentle at the end, and respectful of the natural resources it depends on.
Designed by: Devold PU Team
Product material:
Fabric A: 100% Wool (Merino)
Fibre: 20.5 micron
Weight: 250 g/m2
Fabric B: 54% Wool (Merino)/ 40% Polyamide/ 6% Elastane
Fibre: 17.5 micron
Weight: 130 g/m2
Weight: 384g
Available in stores: Summer 2026
Recommended retail price: 250€
