Name: Alexa Dehmel
Company: Alexa Dehmel – CONSULTING & DESIGN
Title: Strategist, Designer & Functional Textile Expert
Country: Germany
Favorite outdoor activities:
Skiing in the Alps & Rocky’s, sailing whenever the wind is right, Tennis at home and on my business trips, and golf as my newest passion. Being outside is where I test what I design: how a fabric breathes, moves and ages.
What’s your main contribution of being in the Jury do you think?
For 30 years I have designed performance apparel for brands like PUMA, adidas Sailing, North Sails, Völkl and W. L. Gore, from America’s Cup team kits to big-mountain freeride wear. As Head Juror at Performance Days, I have evaluated thousands of fabric innovations over 17 seasons. I look beneath the surface: fibre, construction, finish, and whether a sustainability claim really holds up. My question for every product: Is it built to perform, built to last, and built to come back into the loop?