Fleecewool Hoodie & Joggers
MOTIVATION FROM THE JURY
Will this be the Norwegian sweater of the 21st century? Building on old Norwegian heritage, this hoodie/jogger set defies most of the jurors’ conceptions. An awkward entry for an outdoor award that, once worn, was very hard to take off again because its merino fleece made from non-mulesing wool is so soft and cozy that you might want to live in it. It also regulates body temperature amazingly well. For couch potatoing, mountain hut fireplace dwelling, everyday hanging around during the colder season or as a warm technical midlayer on any serious outing – this is a piece that fits anywhere! The jury experienced the true functionality during the testing in rough weather. Replacing both chemical-burdened cotton pieces and microplastic-shedding synthetics, it has created a category of its own where urban casual goes serious mountaineering in a completely new way. »Sometimes the sustainable revolutions come hidden, silent and from unexpected places«, one jury member says.
PRIMARY INNOVATION FEATURES
The FleeceWool hoodie and joggers are made in Aclimas newly developed 100% merino wool fabric named FleeceWool. It’s super soft, lightweight and very comfy to wear.
INTENDED SPECIFIC END USE
The concept is relaxed sporty garments which can be worn in all sorts of settings where you need a comfortable and isolating garment. The fabric is made from 100% merino wool - even the cord.
FleeceWool is made of 100% merino wool. The fabric on the inside is made of 17,5 micron yarn. After knitting the it’s cut and brushed, which makes the fabric soft, insulating and very comfortable to wear.
Aclima is trying to optimize the wool usage because of its benefits when weather changes and since it’s biodegradable. Aclima is currently working on a plan to collect garments in shops or having garments sent back to them. They will re-use the materials as fillings in punching balls!
AVAILABLE IN STORES
RECOMMENDED RETAIL PRICE
€ 180 Hoodie, € 120 Joggers
Ole Magnus Halvorsen