Name: Alexa Dehmel
Company: Active sports design & consulting
Title: Expert in Sports Clothing Design & Functional Material Concepts I Innovation & Sustainability Consultancy
Favorite outdoor activities:
Skitouring, hiking, general outdoor enthusiast, tennis player, SUP paddler and occasional kite surfer
What’s your main contribution of being in the Jury do you think?
My world is Outdoor sports and the textile industry. I grew up in the Black Forest and was a youth pro athlete in ski racing and tennis. After my studies in fashion design and tailoring in Paris, I went back to Germany and founded my agency in Munich for sports design over 20 years ago. I was blessed to design many great Mountain-, Water- and Performance Sports collections. For many years I guided the „ISPO Award“ Jury in Apparel and was Head judge for the „She is Outdoors“ Award. For 14 years I have curated the functional „Fabric Forum“ at „Performance Days“ – Functional Fabric Fair. Any new fabric development goes through my hands.
My main contribution will be to advise if the products are well thought and developed in all their details for the respective purpose and end consumer. I can also contribute the know-how about the purposeful fabrics and trims use in the garments.