Swedish outdoor magazine Friluftsliv
Editor in chief
Favorite outdoor activities
Hanging out in the mountains, hiking, skiing, camping, just chilling. Or make a fire and cook some really good food.
What’s your main contribution of being in the Jury do you think?
The readers of Friluftsliv are ordinary people who are interested in the outdoors. For ten years I’ve written for them and tried to keep them and their needs in mind in a business that sometimes are swept away in small technical questions and innovations that are merely nice to have. They keep my feet on the ground and my perspective a little bit different.