Name: Cath prisk
Company: Outdoor People
Title: CEO
Country: UK
Favorite outdoor activities
Walking, Swimming, Camping. Exploring mountains, beaches, parks and forgotten urban green places…
What’s your main contribution of being in the Jury do you think?
I sell great kit in East London to customers who want to be outdoors more and look after the planet. Through all our work we try to appeal not just to the experienced explorers, but to everyone. How can the products entice more people outdoors? And how are they looking after the planet in doing so?