ECCO OUTDOOR
FOOTWEAR AWARD
ECCO Biom C Trail
DESIGN: ECCO Design Studio
CATEGORY: FOOTWEAR
MOTIVATION FROM THE JURY
In this product, part of the innovation is hidden in the production process replacing the EVA midsole with a material that allows an integrated construction. The jury likes how the shoe wraps around the midfoot without sacrificing comfort making the low-cut model a great choice for hikes and trailruns. The upper is a nice combination of “traditional” and leather as well as airy mesh and reflective parts.
PRODUCT USP
ECCO Biom C Trail combines speed, performance and style with a new, world first Phorene midsole and on-trend “dad sneaker” upper.
PRIMARY INNOVATION FEATURES
Powered by the innovative Biom technology, working with the natural curvature and shape of your foot. Biom gives great efficiency of movement and almost barefoot feeling, taking you closer to the ground. The introduction of the reduced-weight PHORENE™ midsole gives extra boost and in order to meet the consumer where function meets style, ECCO have combined a leather and textile dad sneaker upper to take you from the town to the trail seamlessly.
INTENDED SPECIFIC END USE
Athletic Outdoor enthusiasts and performance affine urban consumers looking for a shoe to wear all day - from city to light hiking during traveling.
SUSTAINABILITY INFORMATION
ECCO owns the entire supply chain which leads to guarantee working conditions and innovations towards sustainability on all parts of the value chain. ECCO maintains a global Product Restricted Substances List (PRSL) that meets consumer and environmental regulations in the markets where ECCO products are sold as well as common industry codes and practices.
PRODUCT MATERIAL: A mix between textile mesh and premium ECCO leathers. Phorene™midsole.
PRODUCT WEIGHT: 300 g
AVAILABLE IN STORES: March 2020
RECOMMENDED RETAIL PRICE: € 180
