ICEBUG

Grove W BUGrip Woolpower

DESIGN: Product Development Team Icebug

CATEGORY: FOOTWEAR

BUY PRODUCT: Grove W BUGrip Woolpower

MOTIVATION FROM THE JURY

This stylish women’s winter boot from the Swedish brand Icebug impressed the jury by its walking performance. While the lower part consists of high quality nubuck leather that gives the foot support and protection, the upper shaft and the insole are built out of wool felt waste from Woolpower, a Swedish brand producing wool underwear in Östersund. The Grove feels as light on the foot as a running shoe, but keeps your feet dry and warm. The sole cushions well and is available with replaceable carbide steel spikes or a grippy pure rubber profile by Michelin. »It is great to see how the industry works together to develop more sustainable products«, one Jury member states out.

PRIMARY INNOVATION FEATURES

Grove is a stylish and sustainable women’s boot. Offering a safe grip with 14 dynamic carbide steel studs and it has a high and warm wool shaft with a medial zipper, which makes it easy to take it off and on.

INTENDED SPECIFIC END USE

This boot is an everyday winter walking boot, which combines great comfort, style and functionality with sustainability. All in one boot!

SPECIFIC FEATURES

Grove is an example of a cross-industry collaboration between the footwear and clothing industry, where they are using the waste from Woolpower’s clothing production, a Swedish company from Östersund, to improve the function and sustainability of our boot. By using the waste from Woolpower, the material is up-cycled and is given a second lifecycle. The insole is also made with this recycled wool from Woolpower together with Bloom foam to offer great cushioning and warmth.

SUSTAINABILITY INFORMATION

Carbide steel studs can be replaced if needed and due to its strong material it’s very hard to tear down, hence giving it a long lifetime and a grip that will last. The nubuck leather is easy to take care for and ages beautifully. It gives the user a shoe they can take care for and use for a long time. LWG certified leather and bluesign® lining in toe-box.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 210

CONTACT

David Ekelund
david.ekelund@icebug.se