ICEBUG Newrun Bugrip GTX

Icebug Newrun

ICEBUG

Newrun Bugrip GTX

DESIGN: Product Development Team Icebug

CATEGORY: FOOTWEAR

MOTIVATION FROM THE JURY

This stylish women’s winter boot from the Swedish brand Icebug impressed the jury by its walking performance. While the lower part consists of high quality nubuck leather that gives the foot support and protection, the upper shaft and the insole are built out of wool felt waste from Woolpower, a Swedish brand producing wool underwear in Östersund. The Grove feels as light on the foot as a running shoe, but keeps your feet dry and warm. The sole cushions well and is available with replaceable carbide steel spikes or a grippy pure rubber profile by Michelin. »It is great to see how the industry works together to develop more sustainable products«, one Jury member states out.

PRIMARY INNOVATION FEATURES

The NewRun BUGrip has comfort and characteristics as a road-running shoe but with protection and traction for icy roads and pavements.

INTENDED SPECIFIC END USE

A comfortable and durable running shoe which suits perfectly for wintertime road running.

SPECIFIC FEATURES

Made in a durable water repellent upper in bluesign® textile that helps you to keep your feet dry. The dynamic carbide tip studs are there to give you the best traction and the comfort cushioned drop midsole for good running feeling. The shoe has a comfort last that fits a wide range of feet.

SUSTAINABILITY INFORMATION

The shoe is developed and tested for extended lifetime. bluesign® materials on upper and lining. One upper material from same supplier and bought processed white, which means no extra dying in the factory.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 170

CONTACT

Karin Möller
karin.moller@icebug.se