Joel Svedlund

Joel Svedlund, SOA Jury

Name: Joel Svedlund
Company: Peak Region AB / Peak Innovation

Title: Project manager – Sustainability
Country: Sweden

Favorite outdoor activities
Snowkiting, skitouring, kitesurfing, kayaking, mountainbiking, hiking, nature ice skating… but also enjoying stillness, great views and gourmet outdoor meals!

What’s your main contribution of being in the Jury do you think?
Knowledge of sustainability, innovation and product development with specifics on materials, production methods etc.