Joel Svedlund

Joel Svedlund, SOA Jury

Name
Joel Svedlund

Company
Peak Region AB / Peak Innovation

Title
Project manager – Sustainability

Country
Sweden

Favorite outdoor activities
Snowkiting, skitouring, kitesurfing, kayaking, mountainbiking, hiking, nature ice skating… but also enjoying stillness, great views and gourmet outdoor meals!

What’s your main contribution of being in the Jury do you think?
Knowledge of sustainability, innovation and product development with specifics on materials, production methods etc.