Joel Svedlund

Joel Svedlund, SOA Jury

Name: Joel Svedlund
Company: Peak 63 AB
Title: Sustainability Specialist
Country: Sweden

Favorite outdoor activities:
Snowkiting, skitouring, kitesurfing, kayaking, mountainbiking, hiking, nature ice skating… but also enjoying stillness, great views and gourmet outdoor meals!

What’s your main contribution of being in the Jury do you think?
Sustainability, innovation and product development knowledge with specifics on materials, production methods etc.