MINI A TURE
Matarman Sherpa Anorak
LIFESTYLE AWARD FW 24/25
Statement from the jury:
If you are looking for a stylish, functional and warm winter jacket for kids that works great as an urban multitool for kids, the Matarman Sherpa Anorak from Mini A Ture Copenhagen is ideal. Its teddy fleece outside protects your kid from the cold, feels cozy and will never be out of style. The Anorak also has a weather-resistant and windproof lining, the side zip makes is easier to put the jacket on compared the other anoraks. Used Mini A Ture apparel can be returned to the brand for second-hand sales, increasing the use of each piece produced.
Product USP
Transitional seasons bring unpredictable weather, but the soft, warm and heavily water-resistant teddy sherpa anorak is designed to keep children warm and dry, no matter the conditions. Whether worn alone or layered, the anorak provides the versatility needed for shifting seasons.
Primary innovation features:
MATARMAN Sherpa Anorak is an innovative and versatile jacket, made from soft, waterproof teddy sherpa. Perfect for transitional seasons and changing weather. The anorak features a big, hidden front pocket, elastic at the hem, and can be opened at the neck as well as on the side, making it easy for children to take on and off. With moisture-wicking and quick-drying properties, it keeps children dry and comfortable, whether they are facing rain or outdoor play. Its versatile style makes it perfect for both outdoor adventures and everyday wear, making it the perfect all-around piece for any activity.
Intended specific end use:
Transitional seasons - Daycare, kindergarten, school, family time, outdoor adventures, and hiking.
Fun facts or backstory:
MINI A TURE was founded in Copenhagen in 2002, and the outerwear is a result of more than 20 years of craftsmanship. In the early days, the company embraced a diverse range of products and collections. Yet, as MINI A TURE evolved to become more circular, the company made a deliberate choice to narrow the focus to their core expertise: high-performance outerwear. Today, MINI A TURE's outerwear is not just outerwear; it is a legacy of quality, free from harmful substances or endocrine disruptors and crafted from certified, and almost entirely recycled materials. This dedication to functionality and durability means that MINI A TURE's outerwear is not just for today; it is designed to endure and be treasured for generations to come.
Designed by: Linn Faber, Design Manager MINI A TURE
Product material:
Main material: 100% recycled polyester
Membrane: 100% polyurethane
Weight: 494 g (in a size 104 cm)
Available in stores: August 2025
Recommended retail price: 164,95€
