MINI A TURE
MATBabyVito
Product USP
An iconic MINI A TURE anorak tailored for the youngest adventurers aged 6 months to 2 years. The back zipper is a key feature in the design. The anorak slips over the head, and the zipper – fastened at the top of the back – makes it easy for the parent to pull down to close the jacket.
Waterproof, windproof, breathable, and built to last - with a 10-year warranty – this jacket is the perfect companion for a child’s first years exploring the outdoors and proves that great design and durability can start from day one.
Furthermore, it has been thoughtfully designed with circularity in mind, supporting the MINI A TURE RE-LOVED resale platform to promote a more mindful lifecycle.
Intended specific end use:
Designed for babies and toddlers exploring the outdoors in wet, windy, or chilly conditions. Ideal for kindergarten, daycare, and family outings year-round, regardless of the weather. The jacket comes in two versions – one with a fleece lining and one without and is available in 10 different colors.
Fun facts or backstory:
MINI A TURE was founded in Copenhagen in 2002, and the outerwear is the result of more than 20 years of craftsmanship. In the early days, the company embraced a diverse range of products and collections. Yet, as MINI A TURE evolved to become more circular, the company made a deliberate choice to narrow the focus to their core expertise: high-performance outerwear.
Today, MINI A TURE's outerwear is not just outerwear; it is a legacy of quality, free from any known harmful substances or endocrine disruptors and crafted from certified, and almost entirely recycled materials. This dedication to functionality and durability means that MINI A TURE's outerwear is not just for today; it is designed to endure and be treasured for generations to come and to be handed down from child to child.
MATBABYVITO is a tribute to MINI A TURE’s roots in high-performance Scandinavian outerwear. With over 20 years of expertise in children's clothing, this updated version of their classic anorak brings the same performance and attention to detail, tailored for the tiniest explorers.
End of use strategy:
The philosophy at MINI A TURE is to make a difference while striving to be the best version of a profitable, ethical, and transparent company. MINI A TURE is committed to producing high-performance outerwear with innovative designs that stand out, using premium, recycled fabrics and mindful production methods. MINI A TURE feels strongly responsible for the future generations – our children. The goal is to inspire them to care for the environment by helping them to feel at home in nature through dry, warm, and comfortable high-performance clothing.
In addition, MINI A TURE is proud to have a RE-LOVED concept, encouraging customers to hand in their used outerwear, so it can be resold and re-loved by another child. MINI A TURE aims to reduce waste by extending the life of our products.
Designed by: Kathrine Hviid
Product material:
Coating: Polyurethane
Inner material: 35% cotton 65% recycled polyester
2. Inner material: 100% recycled polyester
Main material: 100% recycled nylon
MATBABYVITO with Fleece lining
Inner material: 100% recycled polyester
Coating: Polyurethane
Main material: 100% recycled nylon
Weight: 250g
Available in stores: January 2026
Recommended retail price: 94,95€
