NORDISK

Nordisk NFC Product passport

PRODUCT USP

Nordisk's solution offers a unique product passport that follows the product from factory to end-consumer, thereby enabling sustainability tracking. This allows combining the digital space with an outdoor product that is typically considered non-digital. The solution is playful and designed in an involving way of engaging with the customer before, during and after they go outside to pitch the tent.

PRIMARY INNOVATION FEATURES

Digital product passport in the form of an NFC chip in the pack sack of the tent.

INTENDED SPECIFIC END USE

The end-consumer taps the NFC tag and is taken to a unique product landing page, where all relevant information about that product is gathered, such as how-to-pitch, videos, FAQ, easy registration for 5-year global warranty.

Design: xxx
Product material: NFC chip: Silicon-based microchip encapsuled in polyester. Covered behind a cotton label
Product weight: 0.03g

Available in stores: Summer 2023
Recommended retail price: The NFC chip comes at no extra expense besides purchasing the tent