NORDISK
OVERALL WINNER
The Midgard Concept - Midgard 9.2 m²
DESIGN: John Poulsen, Georg Hansen
CATEGORY: HARDWARE
MOTIVATION FROM THE JURY
Pitching family or group tents can often be a challenge. Thanks to the innovative pole configuration the overall winner can be set up within minutes, creating a cathedral like tent, inspired by ancient Nordic design. The design solution gets rid of the center pole that is always in the way. The tent also offers a great climate due to the technical cotton fabric and effective venting options. Super sturdy materials promise a long lifespan. If more space is needed, additional tents can be zipped to the existing model.
PRODUCT USP
Unique Nordic design packed with a series of innovative features. The world's first "pole-free" tents. Unrivalled connectivity.
PRIMARY INNOVATION FEATURES
Inspired by ancient Norse design, with the Midgard Concept Nordisk has created "pole-free" group tents that can be connected to one another in endless ways. The design is based on 3 key elements; People, Space & Community. This principle was translated into the Midgard Concept: All spaces we create should be as open and connectable as possible.
INTENDED SPECIFIC END USE
The Midgard Concept tents are made for campers and glampers with a soft spot for Scandinavian design and architecture, and lust for creating tent cities and great spaces for their community.
SUSTAINABILITY INFORMATION
The versatility of the Midgard Concept ensures that you do not need to have many different tents for different purposes or group sizes. Hopefully - there will be no end of use. Just replace the one unit of your camp that is affected. The tents can be repaired easily, and the fabric allows re-impregnation Nordisk is a part of the initiatives REACH, BSCI and the UN battle for Global Goals.
PRODUCT MATERIAL: Cotton tent, steel poles (possible to upgrade with alu. poles)
PRODUCT WEIGHT: Flysheet: 18.4 kg / Steel poles: 13.7 kg (Au poles: 5.1 kg)
AVAILABLE IN STORES: March 2020
RECOMMENDED RETAIL PRICE: €1199 (Standard version)
