REIMA
Ilmavilla
Design: Anni Tamminen
Category: Kids
Product material: Merino double face 230 g/m, 54% polyester, 31% Merino wool, 15% polyamide
Product weight: 170 g (size 104), 210 g (size 128)
PRODUCT USP
A reversible Merino wool blend tunic – “ilma” means air and “villa” means wool. The reversible Ilmavilla dress is airy, thanks to the structure of the soft knit, and warm, thanks to the finest merino wool it contains.
PRIMARY INNOVATION FEATURES
Merino double face, reversible style.
INTENDED SPECIFIC END USE
Kid’s tunic.
SUSTAINABILITY INFORMATION
Reversible style which gives you two looks in one, which is like getting two products in one – so you can buy less.
By increasing the share of wool in the Reima clothes, they can decrease microplastic shedding to waters from laundry. The synthetic content, on the other hand, gives better moisture management, faster drying times and more durability to wool.
All Reima wear is non-toxic and follows the strictest limit values set on children’s wear.
Certification is in the pipeline, ready by autumn 2021. Made with Responsible Wool Standard certified wool. Reima is certified through Control Union. The goals of the Responsible Wool Standard are to protect the sheep that supply the wool and the land they graze.
Available in stores: September 2021
Recommended retail price: 59,95€

