Reima Weather app
Motivation from the Jury:
This app gives parents and kids the chance to learn in a playful way together about the proper clothing and layering for outside activities. The jury liked that the app addresses children’s and parents’ need in an appealing package with language and graphics that speaks to both. The in-app challenges are an attractive way to get families more involved in the outdoors.
Design: Reima Oy
Using the free Reima Weather App, parents can quickly and clearly see how to dress children to be comfortable and safe in any weather. The App provides relevant clothing suggestions based on the weather forecast and highlights Reima clothing innovations in a smart and fun way.
PRIMARY INNOVATION FEATURES
- A unique and useful weather app with clothing instructions for any conditions
- Animated weather and fun characters
- How to mix and match clothing and dress in layers
- Highlighting Reima clothing collection variety and product innovations
- An easy link to shopping
- Interesting articles about dressing kids, clothing innovations, materials and inspiring tips for outdoor activities
INTENDED SPECIFIC END USE
Reima Weather App is designed for families as a guide on how to dress your kid for different weather conditions.
Besides helping keep parents sane and kids healthy the app also lets Reima engage families in good causes, for example the current “Let’s save kids’ snow play” campaign with Protect Our Winters Finland.
Mobile Digital app, iOS AppStore and Android PlayStore
Available in stores: Available now as an early version on the AppStore and Google Play.
Recommended retail price: The app is free!