Sabina Widing

Name: Sabina Widing
Company: Addnature & Internetstores
Title: Category Manager
Country: Sweden

Favorite outdoor activities:
Climbing, skiing, surfing, kayaking, hiking and I rarely miss an opportunity to take a swim.

What’s your main contribution of being in the Jury do you think
Recognizing that sustainability needs to be considered for every purchase I focus on the consumer’s wants and needs when evaluating a product. I realize that the real needs will vary depending who the end user is. I have specific knowledge for kids apparel and shoes. Being a woman with experience from a wide range of outdoor activities I also know I sometimes struggle to find gear that suits me.