Name: Sarah Muehl
Company: The Female Explorer @sarih.woodstock,
Title: Co-Founder + Creative Director Leipzig
Country: Germany
Favorite outdoor activities:
(Thru-)Hiking, Trekking, Camping, Climbing, Snowshoe-Hiking and spending time outdoors as wild as possible
What’s your main contribution of being in the Jury do you think?
We launched our print-magazine in 2020 and I’ve been the editor-in-chief for the first 4 issues and gear editor for the past 3 years. Together with our team we are developing campaigns and content that connects brands and the female outdoor community. We are part of this female community and have listened to their feedback, needs and wishes for outdoor equipment. On a personal level, it was hiking a long section of the Pacific Crest Trail in 2022 that gave me a whole new perspective on ultralight-gear, essentials and comfort on trail and being in total wilderness. I became been even more obsessed with materials, functionality and durability and am always looking for gear and clothing that fits our values: it should be sustainable, high performing and made for all bodies and sizes outdoors.