Thea Ekholm

Name: Thea Ekholm
Company: YouSport
Title: Editor-in-Chief of YouSport which is the professional media of Finnish sports trade.
Country: Finland

Favorite outdoor activities:
Hiking, swimming in clear Finnish lakes and being outdoors.

What’s your main contribution of being in the Jury do you think?
I think I can give the perspective of the average, outdoor consumer to the jury. I can look at products from a consumer’s point of view. I am also interested in the responsibility and sustainability of products.