VIKING OUTDOOR FOOTWEAR
Ecorox 1.0
Design: Footsoldier
Category: Kids (Footwear)
Product material: BASF Elastopan® N is a bio-based polyurethanes solution which contains a significant percentage of bio-content from renewable resources, without impairing the performance.
PRODUCT USP
Ecorox 1.0 is the first in a line-up of next-generation sustainability-focused winter footwear. The Ecorox design was influenced by the bestselling kids boots and inspired by the Viking sustainability mission. Developed from a bio-based material based on more than 30% renewable resources, Ecorox 1.0 is a category leader for sustainability development. Ecorox 1.0. is an insulated, lightweight thermo boot with an effortless on-and-off style that keeps little feet warm, dry, and protected. Comfort rated down to -20, these boots feature a wool-blend lining created for maximum warmth and durability. Tough outsoles with multidirectional rubber lugs deliver traction, shock absorption, and abrasion resistance on snowy roads and slushy sidewalks.
PRIMARY INNOVATION FEATURES
Ecorox 1.0 is the first Viking product made from a bio-based polyurethanes solution material. Their goal is to increase the percentage of renewable resources in Ecorox 1.0, while keeping the same good performance of today.
One of the most sustainable things you can do, is to make products of good quality that lasts, and it is therefore very important for Viking when implementing new materials in their collections, that the quality lives up to our standard.
By giving the boot the name Ecorox 1.0 they want to be transparent about their challenges and communicate the journey Viking are on to their customers. Staying imperfectly perfect as they move towards becoming a climate positive company.
INTENDED SPECIFIC END USE
Exploring and experiencing regardless of weather conditions, developing new skills while enjoying the great outdoors both in kindergarten and family excursions.
SUSTAINABILITY INFORMATION
In 2020, Viking celebrated 100 years of Norwegian quality by renewing their sustainability agenda. Viking are now striving to keep their quality high and impact low as they move towards becoming climate positive by 2030.
At Viking, this means they will work to reduce greenhouse gas emissions throughout their value chain, from sourcing and manufacturing to transportation and through product use and reuse. And focus on working together with partners to store carbon through reforestation and responsible forest management. In 2021 Viking began the development of six strategic projects to reach their goal:
Reduction of material used in this boot in the production, and reduction of the use of non-renewable resources. Vikings high quality and durability allows for sustainable long use, and it can be passed on to other little adventurers when outgrown.
FUN FACTS OR BACKSTORY
Together with Reform Projects Viking have been granted DIP funding from Design and Architecture Norway – DOGA – to develop prototypes of circular children’s shoes and design a circular service that the shoes can exist within.
Through this design-driven innovation program they have investigated how children’s shoes can become more sustainable. One of the findings was how Viking can change materials that are based on non-renewable resources to bio-based polyurethanes solutions which contains a significant percentage of bio-content from renewable resource.
Available in stores: August 2022
Recommended retail price: 74,95€
