VIKING OUTDOOR FOOTWEAR
Playrox
Design: Footsoldier
Category: Kids (Footwear)
Product material: EVA/Rubber
PRODUCT USP
Superlight thermo boot for active children, designed on a sneaker last for perfect ergonomic fit and with a rubber outsole for great grip on wet surfaces. Playrox is the perfect boot for slushy, wet and cold conditions down to -5*C. Playrox is made from EVA that consists of millions of small insulating air bubbles, which keeps the child’s foot warm and dry in wet, cold conditions. The lightness gives the child a unique experience compared to traditional thermo boots, that can sometimes feel heavy on the foot. The rubber outsole gives great traction and stability on wet grounds.
PRIMARY INNOVATION FEATURES
EVA thermo boot made on a sneaker last to give the kids feet good ergonomic support. Sleek and light design for ergonomic comfort for growing bones and ligaments. Inserted rubber sole for great traction. This is a vegan product.
INTENDED SPECIFIC END USE
Exploring and experiencing regardless of weather conditions, developing new skills while enjoying the great outdoors both in kindergarten and family excursions.
SUSTAINABILITY INFORMATION
Viking strive to keep their quality high and impact low as they move towards becoming climate positive by 2030. Everything they produce and consume has an impact on our planet and its people. Like you, Viking have felt a growing need to make a positive difference in our environmental impact. That’s why at Viking, they have started a journey towards becoming a climate-positive company, and are excited to share their commitment with you! At Viking, this means they will work to reduce greenhouse gas emissions throughout our value chain, from sourcing and manufacturing to transportation and through product use and reuse. And focus on working together with partners to store carbon through reforestation and responsible forest management.
The rubber outsole of the boot can be separated from the boot in a recycling process. Vikings high quality and durability allows for sustainable long use and it can be passed on to other little adventurers when outgrown.
FUN FACTS OR BACKSTORY?
When developing this boot, Viking tested the product on 20 kids for 6 months in kindergarten – needless to say, they loved how light is was compare to other thermo boots.
Available in stores: August 2022
Recommended retail price: 54,90€
