Name: Werner Müller-Schell
Company: NORR Agency (NORR, 365, Scandinavian Outdoor News and Suston)
Favorite outdoor activities:
The outdoors is my passion, and since an early age I have been an avid sports enthusiast. After growing up in the foothills of the Alps, I moved to Stockholm from where I explore the Nordic nature – mostly by bike, by foot or on skis.
What’s your main contribution of being in the Jury do you think?
Having worked for international print and online media, as well as agencies and brands in the outdoors and sports sector, I know the industry and different product worlds very well. In recent years I’ve focused more and more on sustainability topics. That’s why I’m happy to represent NORR in the jury. With NORR, we give the sustainable outdoor community a voice and a platform to communicate their products and developments. At the same time, we spread our own knowledge and guide to a more sustainable way of life.