Name: Sofie Lantto
Company: Utemagasinet
Title: Art Director and social media
Country: Sweden
Favorite outdoor activities:
Gravel bike, running, swimming, hiking, kayaking, ski-touring and ice-skating.
What’s your main contribution of being in the Jury do you think?
Grew up in Lapland with the mountains outside my door. Been trying outdoor gear since I was born and have been working in the mountains, on foot and on skiis before I started working as an Art Director.
Name: Werner Müller-Schell
Company: NORR Agency (NORR, 365, Scandinavian Outdoor News and Suston)
Title: Editor
Country: Sweden
Favorite outdoor activities:
The outdoors is my passion, and since an early age I have been an avid sports enthusiast. After growing up in the foothills of the Alps, I moved to Stockholm from where I explore the Nordic nature – mostly by bike, by foot or on skis.
What’s your main contribution of being in the Jury do you think?
Having worked for international print and online media, as well as agencies and brands in the outdoors and sports sector, I know the industry and different product worlds very well. In recent years I’ve focused more and more on sustainability topics. That’s why I’m happy to represent NORR in the jury. With NORR, we give the sustainable outdoor community a voice and a platform to communicate their products and developments. At the same time, we spread our own knowledge and guide to a more sustainable way of life.
www.norragency.com
www.norrmagazin.de
365 (Naturkompaniet)
Scandinavian Outdoor News
Suston (Sustainable Outdoor News)
Name: Harald Angerer
Company: auffimuasi.at – Trailrunning Blog since 2012
Title: Blogger, Founder
Country: Austria
Favorite outdoor activities:
Mostly trailrunning in summer and skimountaineering in winter. In Summer also normal running, mountainbiking, roadcycling und bike&hike. In winter alpine skiing and cross country skiing, classic and skating.
What’s your main contribution of being in the Jury do you think?
I have been working as a journalist and press photographer for almost 30 years. It all started with photography and snowboarding 32 years ago. I actually come from the sports industry, but then switched to the media industry 30 years ago. 10 years ago I brought together my passions, sporting goods, photography, mountain sports and writing in my hobby project, the blog “auffimuasi”. “auffimuasi” is translates to “I have to go up” and reflects my enthusiasm for mountain sports. Combined with my enthusiasm for the products, this has resulted in the focus on product testing.