USWE

POW 25 Winter Protector Backpack

Design: Jörgen Gustafsson
Category: Hardware
Product material: Polyester
Product weight: 1495 g (excl. protector)

PRODUCT USP

Bounce free 25 liters unisex alpine backpack with NDM 2.0 + Snug-Me harness technology, CE-Certified full back protector, freeze proof Thermo Cell drink tube and food insulation technology for extreme winter conditions. Multi-adjustable back panel for individual fit. With the NDM 2.0 + Snug-Me harness system, USWE are re-thinking the industry standard for the perfect fit on alpine backpacks.

PRIMARY INNOVATION FEATURES

• Bounce free NDM 2.0 + Snug-Me harness system. The shoulder and waist straps are all-in-one system, embracing your torso and waist while pulling the waist straps. The stretch in the chest straps expands along with the chest during physical exertion, allowing a constant tight and compliant fit. The shoulder straps are ergonomically designed for a comfortable and smooth distribution of the backpack over the shoulders.
• Insulated Thermo Cell shoulder straps. Encapsulates the heat from physical activity to protect the drink tube from freezing even in the most extreme winter conditions. These pockets are also perfect for storing gels and food.
• Multi-adjustable back panel that easily can be adjusted up and down for individual fit and size of the pack. Important to do this installation setting to achieve the best result.
• CE-certified full back protector Lev.1 by SAS-TEC.
• Waist support belt to secure the lower part of the pack. Includes a super ventilated back panel, two separate side pockets.
• Hydration compatible. Max 3.0L hydration. Hydration bladder is not included with the pack.
• Outside compression system for a slim profile.
• Side Ski carry system.
• Back Snowboard carry system.
• Quick access Avalanche Equipment pocket.
• Helmet carry system (detachable stash carrier).
• Goggle pocket with microfiber cleaner tissue.

INTENDED SPECIFIC END USE 

Alpine skiing, freeride skiing.

SUSTAINABILITY INFORMATION 

The USWE main material suppliers are bluesign certified. The factories in Vietnam and China are investing in human resources and are using materials that’s following the REACH requiements. By using high-end quality fabrics and materials the USWE products are therefore durable and will last for many years.

Available in stores: January 2021
Recommended retail price: 219€

www.uswe-sports.com

HALTI

Next Generation Women Warm DrymaxX Jacket

Design: Maaret Pääkkö
Category: Apparel
Product material: The outshell is recycled polyester with polyester membrane, wadding is part recycled polyester and lining is recycled polyester. All details are made from polyester.
Product weight: 800 g

PRODUCT USP

The jacket is a warm insulated outdoor lifestyle jacket that can be recycled completely. Also, all details are 100% repairable.

PRIMARY INNOVATION FEATURES 

Merino double face, reversible style.

INTENDED SPECIFIC END USE 

The jacket is developed for winter and chilly weather outdoor activities and also for urban use. It is best in casual urban use but it is also suitable for winter trekking and Nordic walking.

SUSTAINABILITY INFORMATION 

It is a mono-material type jacket and all the components are made from same material, which helps in the recycling process. The water repellency treatment is fluorocarbon free .

The details and design are long-lasting so lifecycle is assumed up to 10 years. Halti have printed the most important technical features inside the jacket so it helps to second use of this jacket. Halti also provide repairing information and materials so customers can take care of their jackets if they get broken somehow.

The material is Bluesign certified, and this jacket is also a Halti ECO product.

Available in stores: Fall 2021
Recommended retail price: 299€

www.halti.com

FILMS:
>>> HALTI Next Generation Women Warm DrymaxX Jacket 1
>>> HALTI Next Generation Women Warm DrymaxX Jacket 2

REIMA

Ilmavilla

Design: Anni Tamminen
Category: Kids
Product material: Merino double face 230 g/m, 54% polyester, 31% Merino wool, 15% polyamide
Product weight: 170 g (size 104), 210 g (size 128)

PRODUCT USP

A reversible Merino wool blend tunic – “ilma” means air and “villa” means wool. The reversible Ilmavilla dress is airy, thanks to the structure of the soft knit, and warm, thanks to the finest merino wool it contains.

PRIMARY INNOVATION FEATURES 

Merino double face, reversible style.

INTENDED SPECIFIC END USE 

Kid’s tunic.

SUSTAINABILITY INFORMATION 

Reversible style which gives you two looks in one, which is like getting two products in one – so you can buy less.

By increasing the share of wool in the Reima clothes, they can decrease microplastic shedding to waters from laundry. The synthetic content, on the other hand, gives better moisture management, faster drying times and more durability to wool.

All Reima wear is non-toxic and follows the strictest limit values set on children’s wear.

Certification is in the pipeline, ready by autumn 2021. Made with Responsible Wool Standard certified wool. Reima is certified through Control Union. The goals of the Responsible Wool Standard are to protect the sheep that supply the wool and the land they graze.

Available in stores: September 2021
Recommended retail price: 59,95€

www.reima.com

ØYO

Vikingøks

Design: Øyo/Norwegian Vikings, year 1000
Category: Hardware
Product material: Steel, ash wood and felt
Product weight: 500 g

Statement from the jury:

Produced by the Norwegian Øyo this small axe has the design of a 1000-year-old Norwegian Viking Axe hence the name Øyo Vikingøks. It measures a dainty 33 cm in length and it weighs a meager 545 grams, but the jury was surprised by the punch the Øyo Vikingøks delivers. “It chopped through large pieces of dried oak with great ease”, one jury member states. The axe head is made from hardwearing and durable forged steel and the shaft is crafted from ash. The curved shape of the shaft prevents the axe from slipping whether splitting small logs or cutting up kindling. Perfect for bushcraft, wild camps and bonfires at the seaside. The jury loves the price, too!

PRODUCT USP

Making firewood and cutting branches. Low weight and practical to carry.

PRIMARY INNOVATION FEATURES 

The axe head is formed for perfect cutting. The shaft is curved to give you a steady grip and better force when chopping.

INTENDED SPECIFIC END USE 

The Viking Axe is a versatile and good-looking hobby axe that easily fits in a backpack. Fitted leather sheath is included for protection.

SUSTAINABILITY INFORMATION 

The product is very durable. The axe will never reach an end of use stage, since you can grind the edge and replace the shaft. The shaft is made of environmentally friendly ash.

The focus on product development enhance the importance of choosing sustainable materials. Øyo have over the past few years replaced red listed wood with sustainable alternatives. They focus on developing packaging that is a part of the product instead of something that will be thrown away. The focus on systematic integration of sustainability in their business starts with product development. This is a continuous journey – always looking for better solutions and more sustainable materials.

Available in stores: Now
Recommended retail price: 69€

www.oeyo.no

HAGLÖFS

Nordic Expedition Down Jacket

Design: Haglöfs Team
Category: Apparel
Product material: H20 Platinum hydrophobic down insulation with 10 000 min hydrophobicity, Mimic Platinum Graphene insulation, Proof Direct Vent outer layer, Mimic Gold synthetic clusters in key abrasion areas.
Product weight: 850 g (L)

PRODUCT USP

Revolutionary new insulation construction.

PRIMARY INNOVATION FEATURES 

Featuring new insulation construction that utilizes the benefits of goose down, graphene infused polyester insulation and gas permeable outer fabric. The hydrophobic down insulation is tested to keep dry and warm for 10 000 min in wet and humid conditions. Allows humidity to escape, reduce to almost zero heat loss and has a high warmth to weight ratio.

INTENDED SPECIFIC END USE 

Nordic arctic mountaineering. Designed for harsh conditions in deep arctic mountain gulleys it has a variety of radical features to allow the user to be protected on belay whilst also delivering comfort whilst on the move.

SUSTAINABILITY INFORMATION

The Nordic Expedition Hood is made from bluesign approved fabrics, meaning that harmful substances have been eliminated right from the beginning of the manufacturing process, and a responsible use of resources have been ensured – both leading to a reduced impact on people and on the environment. The down is certified against the Responsible Down Standard, ensuring good animal welfare, and is further traceable back to the farm.

Available in stores: 1 August 2021
Recommended retail price: 750€

www.haglofs.com

FILM: >>> Haglöfs Nordic Expedition Down Jacket

BERGANS OF NORWAY (+SPINNOVA/HALLEY STEVENSONS)

bergans.future.labs 05.B Anorak

Design: bergans.future.labs
Category: Apparel
Product material: Spinnova/tencel/cotton/wood (olive)
(The fabric is woven on an organic cotton warp as there does not yet exist enough Spinnova yarn to make an industrially sized warp beam)
Product weight: 600 g (XS) / 700 g (L)

Statement from the jury:

Last winter the jury gave the Sustainability Award to the future.labs 05.A backpack, an urban style backpack made from fully sustainable and circular Spinnova material. With the 05.B Anorak the proof is in the pudding. The material – a mix of Spinnova fibres, Tencel and Organic Cotton – is lovely to touch and the jacket itself looks great. To make the fabric water resistant, it is treated with a traditional Halley Stevensons wax that does not compromise the circularity of the anorak. Re-waxing can be done by the consumer as needed. Bergans has taken the concept of circularity to the next level.

PRODUCT USP

A fully circular anorak with a fully circular business model.

PRIMARY INNOVATION FEATURES 

The world’s first jacket with Spinnova materials – including materials recycled (post-consumer) from last year’s “The Collection of Tomorrow” backpacks. Fully recyclable into new Spinnova materials without any disassembly.

The anorak is part of “The Collection of Tomorrow”, an experiment into circular business models with emphasis on the value of resources. Owners of existing “Collection of Tomorrow” products can return their product for recycling and only pay for the manufacturing of the anorak (as they have already paid for the material). The “Collection of Tomorrow” is a collaboration of bergans.future.labs – Bergans of Norway’s innovation lab and Spinnova, and this is their third product.

INTENDED SPECIFIC END USE 

Outdoor and urban activities.

SUSTAINABILITY INFORMATION 

100% recyclable into Spinnova resource stream. Spinnova technology is still under development, but preliminary tests show increase in performance after recycling

Spinnova fibre is classified as natural paper fibre (not man-made). The Spinnova technology is mechanical and uses no harsh chemicals (as opposed to viscose/lyocell/tencel). Only by-product of the fibre process is evaporated water (which is collected and re-used). The fabric is treated with a traditional wax from Halley Stevensons and can be re-waxed by the consumer as needed. The wax does not break the circularity of the product. The anorak will be made as one dyed colorway and one completely undyed colorway.

Although not mono-material from a manufacturing side, this product is mono-material where it matters the most – from the recycling side. The anorak can be recycled without disassembly into new Spinnova material without the use of harsh chemicals.

As part of “The Collection of Tomorrow”, the Anorak is priced as 200€ in materials and 150€ in manufacturing. Owners of existing “Collection of Tomorrow” products can return their products at the end of their life to bergans.future.labs where they will be recycled into new Spinnova material. Having already paid for the material, the Anorak price will be similarly reduced.

Available in stores: February 2021
Recommended retail price: 350€

www.bergans.com

THULE

Tepui Foothill

Design: Thule
Category: Hardware
Product material: Welded aluminum tube with insulation and aluminum cap sheet. Canopy fabric: 1500WP ripstop polyester 600D, UV and mildew resistant, flame retardant.
Product weight: 49 kg

PRODUCT USP

Spacious rooftop tent that sleeps two adults and folds compactly, preserving valuable space on the car roof for bikes, kayaks and other cargo for your next adventure.

PRIMARY INNOVATION FEATURES 

Folds compactly, preserving valuable space on your roof for bikes, kayaks and other cargo. Telescopic, internal frame poles allow for easy, one-person setup and breakdown. Low profile, symmetrical design allows the tent to be mounted on either side of vehicle and is easily removed for storage in the off season.

INTENDED SPECIFIC END USE 

The consumer that does a lot of activity outdoors and needs the extra space on their rooftop for other carriers.

Available in stores: 1 April 2021
Recommended retail price: 1699€

www.thule.com

FILM: >>> THULE TEPUI FOOTHILL

PRIMUS

Klunken Rainbow Bottle

Design: Primus
Category: Hardware
Product material: Stainless steel, cork, strong webbing
Product weight:
175 g Klunken Rainbow Bottle – single wall 0,7 l volume
270 g the Klunken Vacuum Rainbow Bottle – double wall construction 0,5 l volume.

PRODUCT USP

Klunken is the answer to a basic and recurring need ¬– a water bottle that fits perfectly in the side pocket of the probably most sold urban backpack, the Kånken backpack. And with that special Rainbow edition Primus support the organization of IGLYO with 1 Euro per sold bottle.

PRIMARY INNOVATION FEATURES 

An exciting, assortment of single-wall and insulated bottles that have been developed together with the sister-brand, Fjällräven, to perfectly partner with the iconic Kånken backpack.

The Primus Klunken bottles are not only the optimum size and shape to fit neatly into the backpack’s side pockets, they’ve also been carefully designed to exactly match the colour and style of Kånken. Both the single-wall and vacuum Rainbow versions are available in two colours which fit exactly to the Kånken Rainbow colours and Primus hasn’t stopped there. The finger-loop on the Rainbow Klunken’s lid is also made from the same webbing as the straps of the Fjällräven Rainbow Kånken, ensuring an even closer match.

Developed in Sweden with Primus’ signature quality and functionality, the Klunken is available in a 0.7 liter single-wall version that’s an ideal alternative to single-use plastic water bottles and also a vacuum-insulated 0.5 liter version that is perfect for both keeping your morning coffee hot while on the move or ensuring cold drinks stay chilled all day. The durable, powder-coated surface offers a secure grip in every situation ¬– even in the pouring rain – and the bottle’s lid is made of natural, insulating cork complete with a practical webbing loop for comfortable transportation.

The large opening guarantees easy filling and cleaning as well as ensuring it’s pleasant to drink from, while the stainless-steel construction is not only sustainable, but also hygienic, tasteless and corrosion resistant.

INTENDED SPECIFIC END USE 

Sustainable, hygienic and practical – whether travelling, playing sports, in the city, at university, school or at work, with the new Klunken bottles you can ensure you have enough fluid with you to stay hydrated throughout the day.

SUSTAINABILITY INFORMATION 

Primus focus and philosophy is to produce only long lasting, durable products. They chose materials like stainless steel, cork and a strong webbing, which are coming by 90% already of the recycled products. Producing products with care, with the focus on a low on energy consumption. All Primus products are created on the ELA – life cycle assessment – the products itself are energy efficient. The Klunken bottle itself helps to reduce plastic waste by using the sustainable bottle instead of disposable plastic bottles.

Steel is mostly iron that is fused with carbon and other substances. Stainless steel usually has a high proportion of chromium and nickel to prevent the material from oxidizing and decomposing in contact with water and oxygen. The advantage of steel is that it is an extremely durable material that can withstand high temperatures at a relatively low price. Stainless steel usually does not react with other substances and has a high resistance to rust. It is therefore easy to keep clean and does not give off any flavors. These are features that make stainless products lifelong companions that are also 100% recyclable. Today, around 90% of the material is recycled globally. On average, a product containing stainless steel has 60% recycled material. If steel is recycled, it requires approximately 75% less energy than new production.

Cork production is considered sustainable as the cork tree is not cut down to extract the material, it is only the bark that is torn off in a way that the tree continues to live and grow. Cork as a material has excellent insulating properties, does not conduct heat very well and is moisture resistant, which makes it a very useful material.

FUN FACTS

Why the name Rainbow Klunken? The word Klunken is derived from the Swedish verb ‘klunka’, which means ‘glug’ – the hollow, gurgling sound that is heard when liquid is poured from a bottle. Rainbow as a sign of the Rainbow as symbol, which in numerous cultures around the world stands for awakening, change and peace, and is considered a sign of tolerance and acceptance, of the diversity of life forms, of hope and longing.

Primus initiate, with every Klunken Rainbow bottle they sell, to support the organization IGLYO with 1 Euro. IGLYO is an International Lesbian, Gay, Bisexual, Transgender, Queer and Intersex Youth & Student network organization in over 40 countries.

Available in stores: Mid/end summer 2021
Recommended retail price: Klunken Rainbow Bottle 29,95 € // Klunken Vacuum Rainbow Bottle 34,95 €

www.primus.se

ALFA SKO (+ROTTEFELLA)

Rottefella Xplore + ALFA Free A/P/S GTX

Design: Xplore binding: Øyvar Svendsen + Free A/P/S GTX: Ingrid Brandth
Category: Hardware/Footwear
Product material: Binding: TPR/Rubber + Boots: Cordura/PU
Product weight: Binding 530 g/pair + Boots 840 g/boot (EU 43)

Statement from the jury:

Rottefella is launching a completely new backcountry touring/adventure binding system and Alfa is launching a completely new Xplore ski boot, Alfa Free A/P/S. The system offers easy step in and out, light weight, unrestricted range of motion and lateral stiffness, which is unparalleled in the touring ski category. This will help users take full advantage of touring ski capabilities in any condition. Alfa Sko has made a boot which truly matches the binding capabilities with enough stiffness for stylish telemark turns while offering great walking comfort. “The double Boa lacing system enables fine-tuning of fit and pressure to most situations”, one jury-member states. The outsole offers very good traction and with the Gore-Tex membrane the boot can be used in any weather, from icy cold to slushy wet. And it looks good too!

PRODUCT USP

Extreme stability in binding and boots for great ski handling while allowing a natural skiing technique with a comfortable flex point in the sole.

PRIMARY INNOVATION FEATURES 

The Xplore system redefines ski touring, increases the pleasure of skiing and opens possibilities for new adventures. The binding and the flex point in the sole let you ski naturally and efficiently, so you can cover longer distances, climb with less effort and improves the grip. The stability in the system and the integrated ankle support improves the ski handling and makes you a better skier. The stability of the binding and the boots will make it possible to drive even demanding downhill runs. Step in and out of the binding with ease and an outsole designed for walking in winter terrain.

INTENDED SPECIFIC END USE 

Backcountry skiing with greater stability than normal BC equipment for more varied experiences. The Xplore system is intended for a wide range of uses, from day trips in forests and fields to multi-day trips in the high mountains.

SUSTAINABILITY INFORMATION 

Paramount criteria for the Xplore products, and all of the Alfa and Rottefella products, are functionality as well as lasting quality that you can rely will last for many years. At the same time it should be inspiring and look innovative.

Available in stores: October 2021
Recommended retail price: Binding 229€ + Boots 599€

www.alfa.no

DEVOLD OF NORWAY

Tuvegga Sport Air Balaclava

Design: Camille Pihl Raugland
Category: Apparel
Product material: 100% Merino wool
Product Weight: 81 g

PRODUCT USP

Tuvegga Sport Air Balaclava is a reversible balaclava made in 100% Merino wool, made for high intensity activities. The Balaclava is developed for harsh and cold environment, when there is a great need for good insulation and temperature-regulating garments. The balaclava has a two-sided development. On one side the surface is a flat-knit that offers efficient moisture transportation and high breathability when worn next to skin. If more insulation is needed, simply turn the garment inside out, and you can benefit from the 3D knitting-structure in the fabric. This structure retains additional heat and insulation.

PRIMARY INNOVATION FEATURES 

Reversible balaclava in Merino wool. Developed for high intensity activities, where the need for adaptable insulation and the ability to regulate temperature is of great importance.

INTENDED SPECIFIC END USE 

For enhanced adaptable insulation and temperature regulation.

SUSTAINABILITY INFORMATION 

Two sides, two functions, and only one garment. Means less wash and less waist, and more flexibility. The balaclava is also 100% biodegradable.

Devold is a wool-based company, meaning that all they do is based on wool. Their factory in Lithuania is Oeko-Tex certified.

Available in stores: August 2021
Recommended retail price: 45€

www.devold.com

FILM: >>> DEVOLD OF NORWAY, TUVEGGA SPORT AIR BALACLAVA

FJÄLLRÄVEN

Tree-Kånken

Design: Fjällräven Design Team
Category: Hardware
Product material: Main fabric and lining in Pine Weave made from 100% lyocell.
Product Weight: 410 g

PRODUCT USP

Unique Kånken backpack made from an innovative 100% bio-based fabric.

PRIMARY INNOVATION FEATURES 

Tree-Kånken explores alternatives to fossil-based materials by introducing the lyocell process into the hardware sector. This unique Kånken backpack is made from Pine Weave, a new 100% plant-based fabric made from spruce and pine trees sustainably grown in northern Sweden. It is a Kånken that dreams big, with the same reliable Fjällräven functionality you’ve come to expect from any Fjällräven product.

The backpack combines the iconic Kånken simplicity with slightly altered details that give Tree-Kånken its own identity. With a printed, reflective logo, flat front pocket and straps for securing items underneath. The fabric is waxed with a new and fluorocarbon-free special formula for a nice pre-washed look.

INTENDED SPECIFIC END USE 

Carrying everyday essentials to work/school or extras on a short hike.

SUSTAINABILITY INFORMATION 

Using a 100% renewable, bio-based raw material taken from sustainably grown spruce and pine trees, Tree-Kånken introduces the lyocell process to the hardware sector. To create the excellent, durable filament yarn required for backpack fabrics, production includes strict controls on raw materials (pulp) and processes.

Also, the weaving method is very unusual for lyocell materials and results in a strong, abrasion-resistant fabric. Using muted colours in the final product means less chemicals and reduce the concentration of dyes. This also means reduced heat, water and chemical consumption in the dyeing process.

Fibre to fabric production using a lyocell process means 99.6% of the chemicals and 91% of the water is recycled. The dyeing process uses Bluesign certified dyes and is simplified so water and energy use are radically reduced.

The Pine Weave is durable by the construction (weaving method) and longevity is further enhanced by using a water-based PU coating, which is combined with wax (solvent-free recipe) to give an attractive patina.

FUN FACTS

Fjällräven started the Tree-Kånken project to see if they could improve on how to make an existing product and explore alternatives to fossil-based raw materials.

Using trees grown close to the Fjällräven hometown in northern Sweden, they have volume-based traceability from tree to fabric and full supply chain control.

Pine Weave has a very long lifespan, the development process includes age testing that simulates a 5-year period and 250 hours of UV exposure. In addition, the sample fabric was placed on top of the roof for three months in Taiwan where their fabric mill is located to test its lifespan.

Available in stores: August 2021
Recommended retail price: 130€

www.fjallraven.com

FILM: >>>  FJÄLLRÄVEN TREE-KÅNKEN

USWE

Hajker Pro 30 Winter

Design: Jörgen Gustafsson
Category: Hardware
Product material: Made of Robic Extrema fabrics, which is superlight and top durable. The combination with the outer Robic Extrema and the 100% taped seems of the internal drysack makes the pack suitable for wet and semi-wet conditions.
Product weight: 1113 g (excl. inner drysack)

PRODUCT USP

Bounce free 30 liters unisex backpack with NDM 2.1 harness technology, freeze proof Thermo Cell drink tube and food insulation technology for extreme winter conditions. Multi-adjustable back panel for individual fit, and removable waist support belt for multi-function purpose.

PRIMARY INNOVATION FEATURES 

Bounce free NDM 2.1 harness system. The stretch in the chest straps expands along with the chest during physical exertion, allowing a constant tight and compliant fit. Insulated Thermo Cell shoulder straps. Encapsulates the heat from physical activity to protect the drink tube from freezing even in the most extreme winter conditions. Multi-adjustable back panel that can easily be adjusted up and down for individual fit and size of the pack. Waist support belt to secure the lower part of the pack. The belt is detachable and can be used on its own, like a hip-pack. 30 liters of storage in Robic Extrema fabrics together with a waterproof rolltop opening for the main compartment.

INTENDED SPECIFIC END USE 

Speed hiking, ski touring, mountain biking.

SUSTAINABILITY INFORMATION 

The USWE main material suppliers are bluesign certified. The factories in Vietnam and China are investing in human resources and are using materials that’s following the REACH requirements. By using high-end quality fabrics and materials the USWE products are therefore durable and will last for many years.

FUN FACTS

USWE have been developing and testing the HAJKER packs in the toughest conditions in the world with great success. Last year they had a win in the Adventure Racing World Series with the prototype model. So yes, the HAJKER is adventure-proven.

Available in stores: January 2021
Recommended retail price: 299€

www.uswe.com

REIMA

Muutun

Design: Jaana Largillet
Category: Kids
Product material: 100% polyester, also the lamination. The lining fabric is made of 45% recycled polyester, 55% virgin. Mono-material, made of one single material and 100% recyclable. Only the snaps and zip lock are metal, which will be recycled as metal.
Product weight: 500 g

STATEMENT FROM THE JURYStatement from the jury:

With the Muutun Jacket, Reima designed a waterproof and breathable kids jacket that is made from 100% polyester and because of this mono-material it is 100% recyclable. The metal snaps and zip lock are recyclable as metal. The Reima coat is stylish, has plentiful and comfortable pockets, with a zipped one for precious things. “I left it hanging out for 6 hours steady rainfall and the towel inside it never got damp”, one jury member states. Children are the future, we better keep them dry and comfortable.

PRODUCT USP

Waterproof, breathable Reimatec jacket that’s 100% recyclable and contains recycled fibers. Classic high-quality all-weather wear designed to last from one kid to the next. This shell jacket has a bunch of incredibly clever details (such as the inner pocket with zip) that are sure to make it usable for the second, third, and umpteenth time.

PRIMARY INNOVATION FEATURES 

The Muutun Jacket will turn into something else in the end after a very long life, because it is made from one single material, to be easily recycled.

INTENDED SPECIFIC END USE 

Rainwear, sunny day wear, everyday wear. This shell jacket is usable all year round as a waterproof, breathable barrier against the elements.

SUSTAINABILITY INFORMATION 

Mono-material wear is built to last. Each garment has a unique ID that you can register at myreima.com, to follow the item’s journey from one user to another and enable its takeback. Reima will help each new owner prolong its age. When the clothes are finally too worn out to protect from wind and rain, Reima will take them back to recycle them into something new (melting it back into polymers is the goal).

All Reima wear are non-toxic and safe to use. The water and dirt repellent finish Bionic-Finish ECO on this product is fluorocarbon free, and it contributes to a lower consumption of water, energy and detergent during the product life – plus saves parents’ time doing laundry.

Available in stores: August 2021
Recommended retail price: 129,95€

www.reima.com

BERGANS OF NORWAY

Stranda V2 Insulated Anorak

Design: Thea Holo (designer), Emelie Knuts (product developer) and Sandra Gressløs (patternmaker)
Category: Apparel
Product material: 2-layer Bergans Element Active with PFAS-free DWR Waterproof (water column: min. 10,000mm), windproof and breathable properties. Fabrics are made from 100% recycled polyester and colored with SpinDye technology. Padded with insulating PrimaLoft Gold insulation P.U.R.E. (100% recycled polyester). The product contains Bluesign approved insulation and trimmings.
Product weight: 780 g

PRODUCT USP

Construction focus on perfect fit for maximum comfort and long lifetime. The primary innovation is mono-material 100% polyester. The aim is to minimize the impact on our nature and use of the earth resources but still deliver a great ski anorak that make the ride a pleasant for the user. Contemporary unisex fit, with a straight silhouette.

PRIMARY INNOVATION FEATURES 

Less impact on the earth resources, long lifespan, and adjusted to easy be recycled when that time come. Mono-material 100% polyester and mainly recycled content (main fabric 100% recycled, membrane, filling 100% recycled and thread 100% recycled). Fabrics are made of 100% recycled polyester and colored with SpinDye Technology, a dying technology that enables to reduce the use of water in the entire textile production chain, by 75% comparing to ordinary dying processes.

INTENDED SPECIFIC END USE 

For all snow enthusiast that enjoy playing around in and around the slopes. Suits to be used both at the piste and lift-based offpist skiing. The Stranda V2 Anorak offers comfort, warmth and ventilation possibilities in a contemporary fit and freeride look. To continue the Bergans promise “Our most sustainable ski collection”.

SUSTAINABILITY INFORMATION 

Bergans have worked a lot on using as much mono-material and recycled items as possible and thought about this from the very start of the design process. Everything from choosing pocket design to be able to have Natulon (recycled) zippers to each trimming is carefully thought thru. They have also worked a lot together with their repair department to make sure to avoid weak points on the garments and have used design that is easy to repair if something should happen to the garment.

As all fabrics and thread are made from recycled polyester (mono-material) you can easily cut off the other trimmings at the end cycle of the garment and only be left with a product that is made from recycled polyester that you hopefully can recycle once again. The design and the cutlines are also created to make less waste in production compared to previous Stranda products.

Fabrics from We aRe SpinDye® are used. By melting color pigments and the recycled polyester mass together, homogenously colored yarns are created, without the use of water. It is this exact step which enables to reduce the use of water in the entire textile production chain by 75%.

Available in stores: Fall 2021
Recommended retail price: 400€

www.bergans.com

DEVOLD OF NORWAY

Kvitegga

Design: Christine Haraldstad-Sindum & Camille Pihl Raugland
Category: Apparel
Product material: 100% Merino wool
Product Weight: Fabric weight 230 g/m2

PRODUCT USP

This is a concept consisting of baselayers in 100% Merino wool, knitted in a three col/thread jacquard patterns. The jacquard-knit pattern has the unique trait, that the two sides of the fabric can look completely different ¬– but still contain all the same fantastic benefits from the wool fiber. As Kvitegga is developed for cold and harsh weather, using three thread in the Jaquard-knit, this is a super-soft fabric containing a million microscopic air pockets, that will give an optimal insulation garment. As the goal of Devold is to reduce consumption and the over-use of natural resources, they have designed a garment that can be used on both sides. Already the wool needs less wash. And simply by flipping the shirt inside-out – you get a totally new shirt!

PRIMARY INNOVATION FEATURES 

A concept consisting of baselayers in 100% Merino wool, knitted in a three col/thread jacquard patterns. The jacquard-knit pattern has the unique trait, that the two sides of the fabric can look completely different, but still contain all the same fantastic benefits from the wool fiber.

INTENDED SPECIFIC END USE 

Kvitegga is developed for cold and harsh weather conditions, where underwear with high insulation ability is needed, to be used as wool underwear or baselayer.

SUSTAINABILITY INFORMATION 

The two-in-one function gives the option to pack smart, reduce weight and limit the number of washes. And the garments are 100% biodegradable.

Devold is a wool-based company, meaning that all they do is based on wool. Their factory in Lithuania is Oeko-Tex certified.

FUN FACTS

The names that Devold use in their collections are from the Sunnmøre, where Devold has its origins, and where the head office is still located. Kvitegga is a mountain peak in the Sunnmøre Alps.

The development of the Kvitegga concept started two years ago, in 2018. The designers had already talked about using the Jaquard-knit benefits, as the fabric has no inside or outside, only different sides. For the AW2020 collection they developed a small program for man and for woman. Unfortunately, the program was plucked a part, and only the shirts remained in the collection. The result was that the sell-in numbers were too low, and all was dropped. It could have ended there. But, since the designers believed so strongly in the idea of using ALL the benefits in the Jaquard-knit structure in wool, they started developing a new program, still the same idea, only much bigger and containing more garments. So far it has been very well received…

Available in stores: August 2021
Recommended retail price: 100€

www.devold.com

FILM: >>> DEVOLD OF NORWAY KVITEGGA