Cajsa Rännar

Name
Cajsa Rännar

Company
Swedish outdoor magazine Friluftsliv

Title
Editor in chief

Country
Sweden

Favorite outdoor activities
Hanging out in the mountains, hiking, skiing, camping, just chilling. Or make a fire and cook some really good food.

What’s your main contribution of being in the Jury do you think?
The readers of Friluftsliv are ordinary people who are interested in the outdoors. For ten years I’ve written for them and tried to keep them and their needs in mind in a business that sometimes are swept away in small technical questions and innovations that are merely nice to have. They keep my feet on the ground and my perspective a little bit different.

Joel Svedlund

Joel Svedlund, SOA Jury

Name: Joel Svedlund
Company: Peak 63 AB
Title: Sustainability Specialist
Country: Sweden

Favorite outdoor activities:
Snowkiting, skitouring, kitesurfing, kayaking, mountainbiking, hiking, nature ice skating… but also enjoying stillness, great views and gourmet outdoor meals!

What’s your main contribution of being in the Jury do you think?
Sustainability, innovation and product development knowledge with specifics on materials, production methods etc.

www.peak63.se

DEVOLD OF NORWAY Tusna Sport Air

DEVOLD OF NORWAY

Tusna Sport Air

DESIGN: Camilla Pihl Raugland/Devold of Norway

CATEGORY: APPAREL

MOTIVATION FROM THE JURY

»Once you put them on, you forget you are wearing them. Is there a bigger compliment for garments«, one tester raves about the women’s merino underwear Tusna Sport Air from the Norwegian brand Devold. The key to the outstanding performance is the mix of different merino fabrics. Devold combines merino-mesh and classical knitted underwear fabrics with a new 3D rib material that allows moisture evaporate quickly. This improves comfort because the air pockets in the 3D construction regulate the body heat better than conventional merino fabrics and shorten the drying time. Depending on whether the rips are facing towards the body (more insulation) or are on the outside (less insulation) you can adapt the underwear to the amount of warmth needed. Due to the high stretch of the garment and the perfect patterning, the fit is great and makes you look even better. An outstanding product for all kind of activities and for every temperature excluding warm summer days.

PRIMARY INNOVATION FEATURES

A reversible performance base layer in merino wool. The reversible function gives it the option of two different levels of insulation - simply turn sides to adapt to your performance level or when the weather temperature shifts.

INTENDED SPECIFIC END USE

All-in-one merino base layer which eliminates the need for extra clothing, reducing weight for demanding trips. The reversible function makes it perfect for any adventure.

SPECIFIC FEATURES

The 3D fabric knit makes it reversible to adapt to different intensity levels and changing outdoor temperatures. A flat surface next to the skin gives it high breathability and the wide merino wool waistband provides it with a comfortable fit as well as perfect shape.

SUSTAINABILITY INFORMATION

Made from 99% renewable and biodegradable fibers. Naturally anti-bacterial fibers make it possible to reduce number of washings.

AVAILABLE IN STORES

December 2019

RECOMMENDED RETAIL PRICE

€ 100

CONTACT

camilla.pihl.rauland@devold.no

VIKING OUTDOOR FOOTWEAR Hero GTX

VIKING OUTDOOR FOOTWEAR

Hero GTX

DESIGN: Footsoldiers

CATEGORY: KIDS

MOTIVATION FROM THE JURY

All of us want our kids to be safe, the jury agrees. With the kids shoe Hero GTX the Norwegian label Viking makes a big step regarding this point. Highly reflective from all sides – without the awkward look of reflectors – it will make the wearer visible in low light conditions. Other benefits of the well-made shoe are its grippy outer sole, the velcro straps that allow it to be put on and off easily plus the Gore-Tex lining that will keep the feet warm and dry.

PRIMARY INNOVATION FEATURES

Vikings Hero GTX is a boot for the youngest with a 360 degree reflectivity to always ensure visibility. They are very warm, waterproof and has a great grip to minimize the slipping or tumble.

INTENDED SPECIFIC END USE

This is a winter footwear for the kids and it’s both practical and good looking. The kids can use it everyday - both in school, the city or on new exciting adventures. The reflective areas make sure that they always will be visible when out in the dark.

SPECIFIC FEATURES

This highly reflective winter boot from Viking Footwear ensures the safety and comfort of your child. Making sure your child’s feet will stay warm and dry. Hero GTX combines a sleek design with waterproofness, high visibility and top of the class warmth, catering for the cold and dark winters Scandinavia has to offer. And off course it’s equipped with a rubber sole with great grip and durability for winter fun.

SUSTAINABILITY INFORMATION

Viking is a Green Dot member and thereby financially supports the collecting, sorting and recovering of packaging waste. They also signs the Code of Conduct with all of their key partners, containing their conditions for cooperation as well as their general working philosophy.

AVAILABLE IN STORES

August 2019

RECOMMENDED RETAIL PRICE

€ 119,95

CONTACT

m.monsore@vikingfootwear.com

VARG
Mora Pant

VARG

Mora Pant

DESIGN: Team Varg/Anna Kornander

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

Mora Pant is a unique and modern outdoor pant. These pants are made to be lived in. The padded panels at front takes the hit off the wind and cold and the super stretchy fabric in the back will provide maximum flexibility. Easy to wear both outdoor and indoor, as insulation or as a comfortable every-day pant.

INTENDED SPECIFIC END USE

Perfectly made for outdoor walking, cycling commuting, as an insulation pant, hiking, everyday modern comfortable pant both for indoor and outdoor. Or team up your sneakers with a stylish streetwear pant. Simply an every-day pant!

SPECIFIC FEATURES

Mora Pant is an insulation pant and the stretchy material allows maximum freedom of movement. The waist is adjustable and the pant has a reflective print to ensure visability. The pants are breathable and wind- and water resistant on the front.

SUSTAINABILITY INFORMATION

Varg chooses materials that are of high quality and as environmentally friendly as possible. Many of their products are made of recycled fibres such as recycled polyester and recycled wool. The padding in the pants are in renewably-sourced biopolymers/recycled polyester. PFOS and PFOA free.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 185

CONTACT

madeleine@vargklader.com

USWE Pace Pro

USWE

Pace Pro

DESIGN: Jörgen Gustafsson & Jacob Westerberg

CATEGORY: HARDWARE

PRIMARY INNOVATION FEATURES

The Pace Pro is a backpack vest with the NDM harness technology. The solo-buckle secure system makes it easy to adjust and to take on and off the vest when in action.

INTENDED SPECIFIC END USE

Perfectly designed for trail and ultra running. The vest is 100% bounce free and gives you a total freedom of movement. If you bring trekking poles you simply store them at the front.

SPECIFIC FEATURES

The stretch material and design makes the vest tight, but still support for your maximum breathing capacity when in a steep climb or pace. It has a bladder compartment with on-the-go adjustment system where you only adjust the straps on the front of the shoulders to secure the hydration bladder tightly. It also has reflective areas and emergency whistle.

SUSTAINABILITY INFORMATION

All the fabrics and used materials follows the REACH standards.

AVAILABLE IN STORES

Summer 2019

RECOMMENDED RETAIL PRICE

€ 99

CONTACT

karl@uswe-sports.com

ULVANG Vegard Hybrid Jacket

ULVANG

Vegard Hybrid Jacket

DESIGN: Laila Haugovd/Ulvang

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

Vegard Hybrid Jacket is a brand new hybrid jacket in 100% Norwegian wool. It has padded panels in wool for extra warmth and comfort. The jacket has a front- and back panel and a hood in 100% Polyamide.

INTENDED SPECIFIC END USE

This jacket is designed and optimized for hiking and adventures where you need to stay extra warm because of the cold climate. The wool in the jacket gives you that extra warmth so that you always can continue your adventure and strive for more and longer ones.

SPECIFIC FEATURES

A knitted jacket made in 100% Norwegian wool. The high collar and hood protects you from wind and the cold temperature. A small pocket on the chest for your belongings and two bigger side pockets for your hands.

SUSTAINABILITY INFORMATION

Through the website Ulvang encourage repairs and reuse and that all textiles delivered are for recycling.

AVAILABLE IN STORES

Fall 2019

RECOMMENDED RETAIL PRICE

€ 249

CONTACT

lm.jensen@swixsport.no

SKOGSTAD Kleivane

SKOGSTAD

Kleivane

DESIGN: Skogstad

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

Skogstad is the first one worldwide to certify polyester fibres with the strong demands of Nordic Ecolabel and therefore this is the world’s first Nordic Ecolabel micro fleece ever made. Nordic Ecolabel has the highest demands of any ecolabels worldwide.

INTENDED SPECIFIC END USE

Kleivane is a mid-layer perfect for the cold days when you are either out hiking in the woods, on the mountain or in your cabin. A very functional, comfortable and good-looking mid-layer jacket.

SPECIFIC FEATURES

The mid-layer is totally made in sustainable materials, 100% polyester, and the stretchy fabric gives you freedom of movement. The outer layer is anti-pilling and the soft chin protector protects your chin from the zipper. It also has elastic cord adjustments.

SUSTAINABILITY INFORMATION

The most sustainable fleece ever made approved by Nordic Swan Ecolabel and covers all fleece products in total 15 styles for AW18. Nordic Ecolabel has the highest demands of any eco labels worldwide. Dying chemicals are imported from the famous brand Huntsman.

AVAILABLE IN STORES

Spring 2019

RECOMMENDED RETAIL PRICE

€ 55

CONTACT

henning@skogstadsport.no

SILVA 360 Orbit

SILVA

360 Orbit

DESIGN: Jacob Von Matern

CATEGORY: HARDWARE

PRIMARY INNOVATION FEATURES

Orbit holds all the features you can expect from an outdoor hiking backpack but still fits perfectly for commuting or urban outdoor adventures. Thanks to the unique 360° system the user can add and remove extra packing space which results in total flexibility and freedom in one backpack.

INTENDED SPECIFIC END USE

360° Orbit can be used all year round, all day, all night, in sunshine or rain. It can be used for work in town, commuting, or even for taking your family out for a short hike in the weekend. One thing is for sure, Orbit will simplify the world of backpacks by adding extra value to the user with the extra packing space and add-ons.

SPECIFIC FEATURES

It's made of a robust and waterproof material to keep your gear protected and the reflective details all around the backpack makes you visible from all angles. The modular 360° system with lash points lets you customize your backpack with add-ons such as pouches, mesh and smart straps, that gives you extra packing space and flexibility.

SUSTAINABILITY INFORMATION

Minimize the number of backpacks needed for different activities by smart attachments to add and remove packing space and separate items. No chemicals according to REACH allowed or used.

AVAILABLE IN STORES

March 2019

RECOMMENDED RETAIL PRICE

€ 139,99 (Pouch 9L 34,99€, Mesh 24,99€)

CONTACT

Madelene Öhlin
madelene.ohlin@silva.se

SASTA Kaarna Trousers

SASTA

Kaarna Trousers

DESIGN: Kaisa Valtakari

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

These trousers are unique because of their 3-4 season usability and the combination of their traditional Sarka wool. They have a technical design and functional details.

INTENDED SPECIFIC END USE

The Kaarna Trousers are designed for a multipurpose year-around outdoor use. They can both be used individually as an outer layer and also as an inner mid-layer under shell pants in extreme cold conditions. This makes the trousers very versatile and a good option for demanding hiking, expeditions or working outdoors.

SPECIFIC FEATURES

The key-feature of this trouser is the performance of the durable Sarka wool. They are highly breathable and durable. Not fully windproof but they will still protect you against the cold and when windy outside. The trousers have strategically placed stretch-panels for improved movement. Reinforcements on the knees and leg-ends for extra protection and durability.

SUSTAINABILITY INFORMATION

One trouser for multiple use for 3–4seasons - reducing need for multiple trousers. The 70% re-cycled wool in the trousers are from Prato Green District in Italy and since wool needs less washing you will save water. The reinforcements are in recycled polyester and organic cotton.

AVAILABLE IN STORES

Summer 2019

RECOMMENDED RETAIL PRICE

€ 229

CONTACT

Juha Latvia
juha@sasta.fi

REIMA Laplander Reimatec Shoes

REIMA

Laplander Reimatec Shoes

DESIGN: Reima

CATEGORY: KIDS

PRIMARY INNOVATION FEATURES

Laplander Reimatec Shoe is a very warm winter boot with an excellent grip even on wet ice thanks to the Vibram Artic Grip technology. The technology gives you a rubber sole with outstanding grip on wet ice and other surfaces.

INTENDED SPECIFIC END USE

The winter boot is optimized for winter outdoor activities, in both snowy and icy conditions. Thanks to the tall shaft you will keep warm, dry and it closes out the snow.

SPECIFIC FEATURES

Laplander is made in a waterproof material with seam-sealed insert and fleece lining. The upper is made of a synthetic material and the whole boot has a 200g wadding insulation. The lacing is adjustable and elastic which makes it very easy to put on and take off. It also has reflective details.

SUSTAINABILITY INFORMATION

The Laplander boot doesn’t contain any components of animal origin and the waterproof seam-sealed insert is based on PU, not on PFC. When you recycle the boot it doesn't cause any problems in the waste incineration.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 89,95

CONTACT

Anni Kauppinen
anni.kauppinen@reima.com

KUPILKA Firesteel 8

KUPILKA

Firesteel 8

DESIGN: Kupilka/Karu Survival

CATEGORY: HARDWARE

MOTIVATION FROM THE JURY

There are other firesteels on the market, but none comes close to the performance of the Firesteel 8 from the finish manufacturer Kupilka. Its ergonomic handle made out of a natural fiber composite gives a very secure grip no matter which side you hold on to – even while wearing winter gloves. The very strong sparks make it easy to light a fire. The jury also liked that it is produced in Finland with high attention to sustainable aspects like the use of eco energy or metal waste for the striker.

PRIMARY INNOVATION FEATURES

FireSteel 8 is a sustainable, sleek and easy-to-use firesteel with an ergonomic and secure grip. Made in top quality ingredients that make sure you will always have a big spark.

INTENDED SPECIFIC END USE

Designed and developed for easy fire-making when you are out on adventures in the woods or on the mountain. By bringing this product with you, you will never be without the opportunity to make a fire. You can use it everywhere and anywhere.

SPECIFIC FEATURES

The FireSteel 8 is very easy to use, even with gloves on. It’s a sustainable, ergonomic and beautiful product. Produced in Finland with EKOenergy. The handle is made in a natural fibre composite and the striker is a by-product of industry waste, stainless steel of course.

SUSTAINABILITY INFORMATION

All materials are from Finland and EU and the reindeer leather cord is ethically produced. The use of EKOenergy Kareline natural fiber composite and metal industry waste shows their passion for sustainability. At the end of its lifecycle the product can be recycled or incinerated for heat energy.

AVAILABLE IN STORES

Summer 2019

RECOMMENDED RETAIL PRICE

€ 15,9

CONTACT

Laura Kaasinen
laura.kaasinen@plasthill.fi

ISBJÖRN OF SWEDEN Expedition Hard Shell

ISBJÖRN OF SWEDEN

Expedition Hard Shell

DESIGN: Maria Frykman Forsberg & Camilla Schmidt

CATEGORY: KIDS

PRIMARY INNOVATION FEATURES

No compromises made. The Expedition Hard Shell keeps the youngsters in sync with the elements, independent of activity and weather conditions.

INTENDED SPECIFIC END USE

Expedition Hard Shell is a 3-layer hard shell equipment worthy of a true young adventurer. Perfect for activities usch as skiing, sailing and trekking. The outer layer in 100% Nylon Taslan makes sure to keep you dry and wind protected.

SPECIFIC FEATURES

The collection includes a jacket and pant which are perfectly designed for actives in the outdoors. It’s comfortable and gives you freedom of movement. Both the jacket and pant have tone-in-tone reflexes to ensure your visibility. They are also both equipped with RECCO® reflectors.

SUSTAINABILITY INFORMATION

The material Nylon Taslan makes sure that the jacket and pant have a very high durability and therefore a long lifecycle. Isbjörn reduces the use of the natural resources by offering very long lasting garments and that makes you buy less. They are also bluesign® certified and has a fluorocarbon free finish. Treated with a Bionic Finish ECO DWR.

AVAILABLE IN STORES

Fall 2019

RECOMMENDED RETAIL PRICE

€ 370 Jacket, € 340 Pant

CONTACT

Maria Frykman Forsberg
maria@isbjornofsweden.com

ICEBUG Newrun Bugrip GTX

ICEBUG

Newrun Bugrip GTX

DESIGN: Product Development Team Icebug

CATEGORY: FOOTWEAR

PRIMARY INNOVATION FEATURES

The NewRun BUGrip has comfort and characteristics as a road-running shoe but with protection and traction for icy roads and pavements.

INTENDED SPECIFIC END USE

A comfortable and durable running shoe which suits perfectly for wintertime road running.

SPECIFIC FEATURES

Made in a durable water repellent upper in bluesign® textile that helps you to keep your feet dry. The dynamic carbide tip studs are there to give you the best traction and the comfort cushioned drop midsole for good running feeling. The shoe has a comfort last that fits a wide range of feet.

SUSTAINABILITY INFORMATION

The shoe is developed and tested for extended lifetime. bluesign® materials on upper and lining. One upper material from same supplier and bought processed white, which means no extra dying in the factory.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 170

CONTACT

Karin Möller
karin.moller@icebug.se

ICEBUG Grove W BUGrip Woolpower

ICEBUG

Grove W BUGrip Woolpower

DESIGN: Product Development Team Icebug

CATEGORY: FOOTWEAR

BUY PRODUCT: Grove W BUGrip Woolpower

MOTIVATION FROM THE JURY

This stylish women’s winter boot from the Swedish brand Icebug impressed the jury by its walking performance. While the lower part consists of high quality nubuck leather that gives the foot support and protection, the upper shaft and the insole are built out of wool felt waste from Woolpower, a Swedish brand producing wool underwear in Östersund. The Grove feels as light on the foot as a running shoe, but keeps your feet dry and warm. The sole cushions well and is available with replaceable carbide steel spikes or a grippy pure rubber profile by Michelin. »It is great to see how the industry works together to develop more sustainable products«, one Jury member states out.

PRIMARY INNOVATION FEATURES

Grove is a stylish and sustainable women’s boot. Offering a safe grip with 14 dynamic carbide steel studs and it has a high and warm wool shaft with a medial zipper, which makes it easy to take it off and on.

INTENDED SPECIFIC END USE

This boot is an everyday winter walking boot, which combines great comfort, style and functionality with sustainability. All in one boot!

SPECIFIC FEATURES

Grove is an example of a cross-industry collaboration between the footwear and clothing industry, where they are using the waste from Woolpower’s clothing production, a Swedish company from Östersund, to improve the function and sustainability of our boot. By using the waste from Woolpower, the material is up-cycled and is given a second lifecycle. The insole is also made with this recycled wool from Woolpower together with Bloom foam to offer great cushioning and warmth.

SUSTAINABILITY INFORMATION

Carbide steel studs can be replaced if needed and due to its strong material it’s very hard to tear down, hence giving it a long lifetime and a grip that will last. The nubuck leather is easy to take care for and ages beautifully. It gives the user a shoe they can take care for and use for a long time. LWG certified leather and bluesign® lining in toe-box.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 210

CONTACT

David Ekelund
david.ekelund@icebug.se

HAGLÖFS L.I.M Shake Dry Hood

HAGLÖFS

L.I.M Shake Dry Hood

DESIGN: Haglöfs

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

The world’s first dual layer SHAKEDRY™ shell jacket with unique features. Industry leading breathability and temperature regulation.

INTENDED SPECIFIC END USE

Perfectly made for outdoor enthusiast looking for high-performance apparel for high-pulse winter activities such as ski touring. A full weather protection jacket with light insulation that minimizes the need for layering.

SPECIFIC FEATURES

An extremely breathable and moisture managing garment that eliminates frustration of stopping to layer on/off during activity. Panels made from Gore-Tex fabric with stretch technology to give comfort and mobility/freedom of movement. The Shakedry™ technology is extremely breathable excelling in temperature regulation. Equipped with RECCO®.

SUSTAINABILITY INFORMATION

No DWR needed.

AVAILABLE IN STORES

November 2019

RECOMMENDED RETAIL PRICE

€ 500

CONTACT

Erika Wigge
erica.wigge@haglofs.se

FJÄLLRÄVEN Canada Wool Padded Jacket

FJÄLLRÄVEN

Canada Wool Padded Jacket

DESIGN: Fjällräven Design Team

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

A comfortable mid-layer in recycled wool flannel with a new sustainable padding that turns surplus wool from Swedish sheep farms into a highly functional insulation material.

INTENDED SPECIFIC END USE

The jacket is a robust mid-layer for year-round use in the outdoors. Particularly useful for traditional trekking or bush-craft activities where you want a warm, thermo-regulating and sustainable alternative to conventional fleece. Great for layering under a shell jacket on cold autumn days, or by itself as a light jacket in milder temperatures.

SPECIFIC FEATURES

Made from soft and durable recycled wool/polyester flannel and padded with Lavalan Swedish wool. Shoulders, elbows and chest pocket flap in G-1000 Eco for extra durability. Articulated elbows for freedom of movement.

SUSTAINABILITY INFORMATION

With Canada Wool Padded Jacket, Fjällräven turns wool that would otherwise have been discarded into a high-end insulation material. In the padding, surplus wool from Swedish sheep farms on the island of Gotland is blended with polylactic (PLA) fibres from corn starch into a reliable, all-natural insulation material called Lavalan Swedish wool.

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 249

CONTACT

Beatrice Rigois
beatrice.rigois@fjallraven.se

ECCO OUTDOOR DriTan

ECCO OUTDOOR

ECCO DriTan

DESIGN: ECCO Leather

CATEGORY: TECHNOLOGY

MOTIVATION FROM THE JURY

To evolve the leather processing industry addresses all aspects of the innovation spectrum: Ideas, deep knowledge, stamina and visionary thinking. By totally removing the 20 liters of water used per hide in the tanning, Ecco Leather achieves less contaminated waste water, minimizes sludge buildup and lowers the amount of heat and tanning solutions that are needed. DriTan is easy to put into practice and immediately removes 500 tons of tanning auxiliaries per year from their own facilities. This is a crucial step in a long series of actions to make leather production more and more sustainable.

PRIMARY INNOVATION FEATURES

DriTan™ is a water-reduced leather tanning that does not compromise the final product performance or characteristics. A new standard in leather tanning, when it comes to water consumption during the process.

INTENDED SPECIFIC END USE

The DriTan™ leathers can be implemented across any shoe without compromising the benefits or credibility of traditionally tanned leather.

SPECIFIC FEATURES

The ECCO DriTan™ collection shows how the ECCO-owned tanneries are driving world-leading innovation around sustainability in leather production. A water-reduced leather tanning as an innovation for sustainability.

SUSTAINABILITY INFORMATION

The re-imagined way of tanning saves 1 liter of water per pair of shoes and across the four gold leaf rated beam houses globally. The eventual aim is to create a saving of 25 million liters of water a year, by the end of 2020. That is approximately 100 million drinking glasses a year!

AVAILABLE IN STORES

Fall 2019

RECOMMENDED RETAIL PRICE

Depending on product

CONTACT

toro@ecco.com

DEVOLD OF NORWAY Running Jacket

DEVOLD OF NORWAY

Running Jacket

DESIGN: Camilla Pihl Raugland

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

Devold Running Jacket is a lightweight and wind resistant running jacket. The garment is made from a tightly woven merino wool blend to protect you against rough weather. The blend is in 58% merino wool, 36% polyamide and 6% elastan.

INTENDED SPECIFIC END USE

Devold Running Jacket is a lightweight and wind resistant running jacket. With smart details the garment is perfect for running and outdoor training. The clean design makes the jacket work both as a lifestyle and outdoor garment perfectly.

SPECIFIC FEATURES

The Devold Running Jacket has an extended back panel with venting. The tailored and articulated fit is optimized to give you freedom of movement. The fitted hood and collar protects against wind. The jacket has a chest pocket and two front pockets with zipper. Reflective details make you visible in the dark. Made from renewable and biodegradable fibers. Naturally anti-bacterial performance and anti-static.

SUSTAINABILITY INFORMATION

Made from renewable and biodegradable fibers, a merino wool blend. To create a garment that is largely, if not entirely, biodegradable. Zippers, buttons, and any other facets are not made of biodegradable material, but will impact biodegradability.

AVAILABLE IN STORES

December 2019

RECOMMENDED RETAIL PRICE

€ 130

CONTACT

camilla.pihl.rauland@devold.no

DEVOLD OF NORWAY Trollkyrkja Insulated Coat

DEVOLD OF NORWAY

Trollkyrkja Insulated Coat

DESIGN: Christine Harladstad-Sindum

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

A performing everyday-coat in merino wool. Due to the high content of wool, the coat works naturally with Devold’s heating and cooling system, and helping you keep an even body temperature and to stay warm in all weather conditions.

INTENDED SPECIFIC END USE

The Trollkyrkja coat is developed for an everyday use. The idea is to cover the user in all the fantastic benefits from the merino wool fiber. The design is kept clean and elegant, to embrace all sorts of everyday adventures, yet technical and practical with all the details and features you would need to meet new challenges.

SPECIFIC FEATURES

The outer layer is a woven 100% merino wool fabric, which is tightly spun and woven to be durable and comfortable. The insulation is a 75% merino spacer mesh with a monofilament in between the layers, causing the air-space that gives the excellent temperature-regulation comfort. All outer layer seams are taped.

SUSTAINABILITY INFORMATION

The intention was to make a biodegradable insulated outer layer in merino wool. Both the outer layer and the insulation’s main components consists of merino wool and are biodegradable and recyclable, using only bluesign® approved trim when possible.

AVAILABLE IN STORES

Women Fall 2018, Men Fall 2019

RECOMMENDED RETAIL PRICE

€ 900

CONTACT

christine@devold.no

ACLIMA Flexwool Anorak & Pants

ACLIMA

Flexwool Anorak & Pants

DESIGN: Aclima

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

FlexWool anorak and pants are super stretchy and very comfortable to wear. This is a hybrid anorak and pants with windstopper and stretch panels. Aclima chose merino wool with elasticity to give you the best fit and mobility. They have combined the materials to protect exposed areas from wind and rough weather.

INTENDED SPECIFIC END USE

The idea was to create a product that makes it easier to enjoy the outdoors. Outer wear with a high percentage of wool since it will make you stay warm even if wet. As well as the perfect fit, the technical features like ventilation in mesh construction and wind protection was important.

SPECIFIC FEATURES

A brand new and innovative product. FlexWool is made out of wool with stretch panels and panels for wind protection.

SUSTAINABILITY INFORMATION

Aclima is trying to optimize the wool usage because of its benefits when weather changes and since it’s biodegradable. Aclima is currently working on a plan to collect garments in shops or having garments sent back to them. They will re-use the materials as fillings in punching balls!

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 350 Anorak, € 295 Pants

CONTACT

Ole Magnus Halvorsen
ole.magnus@aclima.no

ULVANG Training Tights

ULVANG

Training Tights

DESIGN: Ulvang

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

Ulvang’s Training Tights is a pair of technical and warm tights for colder temperatures and outside activities. They will keep you warm when it’s cold and transports moisture when you are warm.

INTENDED SPECIFIC END USE

A pair of tights that are optimized for all kinds of outdoor activities and training. Thanks to the high concentrate of merino wool, 95%, they are perfect for the colder climate.

SPECIFIC FEATURES

They offer a really good, tight fit and freedom of movement, regardless any activity. The strategically placed mesh-panels make sure your body-temperature always is regulated and comfortable. On the back you will find a small zipper pocket for your keys and small objects. Made in 95% merino wool and 5% Lycra.

SUSTAINABILITY INFORMATION

Only uses non-mulesing merino wool. Through the website Ulvang encourage repairs and reuse and that all textiles delivered are good for recycling.

AVAILABLE IN STORES

Spring 2019

RECOMMENDED RETAIL PRICE

€ 119

CONTACT

Cecilie Torgrund
c.torgunrud@swixsport.no

ULVANG Feral Sweater

ULVANG

Feral Sweater

DESIGN: Ulvang

CATEGORY: APPAREL

PRIMARY INNOVATION FEATURES

Together with the Norwegian spinner Hillesvaag Ullvarefabrikk Ulvang developed Norway’s first commercial sweater made from 100% Norwegian Old Norse sheep. This yarn has previously only been used for hand knitting.

INTENDED SPECIFIC END USE

A sweater made of 100% wool and therefore an extremely warm sweater that can be used as both a mid-layer or an outer jacket.

SPECIFIC FEATURES

Since the wool is undyed there might be some colour variations, but that only makes each sweater unique. The whole sweater is made of 100% merino wool which makes it very warm and durable. Feral Sweater has a high collar to protect you from the cold and the half-zip makes it easy to take on and off.

SUSTAINABILITY INFORMATION

Made from 100% Norwegian Old Norse sheep. Old Norse sheep live outdoors throughout the year and are mainly found in the west side of Norway, not so far from the spinner. The yarn is a seasonal raw material and only available in smaller quantities. There is a mix of finer and coarser wool from the same sheep, which makes it as natural as any yarn can be.

AVAILABLE IN STORES

Fall 2019

RECOMMENDED RETAIL PRICE

€ 249

CONTACT

Cecilie Torgrund
c.torgunrud@swixsport.no

BERGANS OF NORWAY Rabot 365 Hybrid Pants

BERGANS OF NORWAY

Rabot 365 Hybrid Pants

DESIGN: Bergans of Norway

CATEGORY: APPAREL

MOTIVATION FROM THE JURY

If you are looking for the ideal pant for hiking, backpacking or skiing, the Rabot 365 Hybrid from the Norwegian label Bergans will serve you well. It protected the jury members from heavy snowfall and cold gusts, but also kept them very comfortable when the activity level raised. Bum and knees are built out of a waterproof, breathable fabric that is lined with merino wool combining weather protection and next to skin comfort. For the rest of the product Bergans uses strong texturized recycled nylon. All fabrics are certified by the strong bluesign standard.

PRIMARY INNOVATION FEATURES

A pair of pants that fits many purposes regardless of weather and activities. Thanks to flexibility in the materials and adjustments, a classic cut and design, the Rabot 365 Hybrid Pants will last for years. Developed to provide you with the highest level of protection without compromising comfort.

INTENDED SPECIFIC END USE

These pants are part of the Rabot 365 Collection which is a line of highly technical and robust hiking pants that enable you to experience nature, year‑round, regardless of the weather conditions.

SPECIFIC FEATURES

Rabot 365 pant is a pair of softshell pants made from recycled polyamide. The smartness lies in the reinforcements in the seat area and on the knees. They have waterproof Cordura on the outside and insulating merino wool on the inside, which is just perfect when sitting on cold and wet surfaces. The waist is adjustable thanks to velcro. The pants are equipped with RECCO®.

SUSTAINABILITY INFORMATION

Made in a recycled polyamide fabric and all fabrics are bluesign® approved. The pants have a PFAS-free DWR finishing. Bergans only use merino wool certified for non-mulesing by the Australian Wool Testing Authority.

AVAILABLE IN STORES

Fall 2019

RECOMMENDED RETAIL PRICE

€ 200

CONTACT

Anders Nessem
anders.nessem@bergans.no

ALFA SKO Juvass A/P/S GTX

ALFA SKO

Juvass A/P/S GTX

DESIGN: Ingrid Brandt

CATEGORY: FOOTWARE

PRIMARY INNOVATION FEATURES

Juvass is a light, comfortable, durable and maintenance free vegan mountaineering boot. The boot is developed in collaboration with professional mountaineers. It is extremely durable and provides great traction on wet and dry surfaces.

INTENDED SPECIFIC END USE

Juvass is compatible with crampons, has extra toe spring and protection, a long lace span for a tight fit, and is a boot properly designed for mountaineering.

SPECIFIC FEATURES

The sole is developed by Vibram® for high mountains and uneven terrains. The upper material is developed by Alfa and Lyliane Rubber (Italy), based on several years of material and product testing, and it is lined with waterproof and breathable Gore-Tex membrane. The lycra gaiter prevents snow from entering the boot.

SUSTAINABILITY INFORMATION

Made to last for a lifetime and to be durable in any condition. No additional product needed for product care. Most components sourced and produced in Europe. The boot itself is made in Romania.

AVAILABLE IN STORES

April 2019

RECOMMENDED RETAIL PRICE

€ 379

CONTACT

Pål Olimb
paal.olimb@alfa.no

ACLIMA Fleecewool Hoodie & Joggers

ACLIMA

Fleecewool Hoodie & Joggers

DESIGN: Aclima

CATEGORY: APPAREL

MOTIVATION FROM THE JURY

Will this be the Norwegian sweater of the 21st century? Building on old Norwegian heritage, this hoodie/jogger set defies most of the jurors’ conceptions. An awkward entry for an outdoor award that, once worn, was very hard to take off again because its merino fleece made from non-mulesing wool is so soft and cozy that you might want to live in it. It also regulates body temperature amazingly well. For couch potatoing, mountain hut fireplace dwelling, everyday hanging around during the colder season or as a warm technical midlayer on any serious outing – this is a piece that fits anywhere! The jury experienced the true functionality during the testing in rough weather. Replacing both chemical-burdened cotton pieces and microplastic-shedding synthetics, it has created a category of its own where urban casual goes serious mountaineering in a completely new way. »Sometimes the sustainable revolutions come hidden, silent and from unexpected places«, one jury member says.

PRIMARY INNOVATION FEATURES

The FleeceWool hoodie and joggers are made in Aclimas newly developed 100% merino wool fabric named FleeceWool. It’s super soft, lightweight and very comfy to wear.

INTENDED SPECIFIC END USE

The concept is relaxed sporty garments which can be worn in all sorts of settings where you need a comfortable and isolating garment. The fabric is made from 100% merino wool - even the cord.

SPECIFIC FEATURES

FleeceWool is made of 100% merino wool. The fabric on the inside is made of 17,5 micron yarn. After knitting the it’s cut and brushed, which makes the fabric soft, insulating and very comfortable to wear.

SUSTAINABILITY INFORMATION

AVAILABLE IN STORES

September 2019

RECOMMENDED RETAIL PRICE

€ 180 Hoodie, € 120 Joggers

CONTACT

Ole Magnus Halvorsen
ole.magnus@aclima.no

Piotr Drożdż

Name: Piotr Drożdż
Company: Góry Magazine
Title: Editor-in-chief
Country: Poland

Favorite outdoor activities:
Climbing, hiking, skitouring, outdoor photography and slackline.

What’s your main contribution of being in the Jury do you think?
Experience as jury member, dynamic character 😉 and – last but not least – my camera which can capture all our adventures and discussions in the beautiful surroundings.

Will Renwick

Name
Will Renwick

Company
Outdoors Magic

Title
Editor

Country
UK

Favorite outdoor activities
Long distance hiking and trail running

What’s your main contribution of being in the Jury do you think
I come with seven years of experience testing all kinds of outdoor gear for print and digital publications but I’d say my main expertise lies in equipment for hiking and backpacking. Over the last decade I’ve completed a number of long solo treks, including the Cambrian Way, the 1000-mile path around Wales, the Alta Via 2 through the Dolomites and a coast to coast of Scotland. At the moment, I’m pretty fixated on ultralight stuff as I’m fine tuning my fast packing kit list for an attempt to run end-to-end of Wales via all of its mountains over 600-metres.

Frank Wacker

Name: Frank Wacker
Company: Motor Presse Stuttgart
Title: Equipment Editor for The Outdoor, the leading german hiking and backpacking publication.
Country: Germany

Favorite outdoor activities:
Multli-day trips with tent (backpacking) during all for seasons, day-hikes on and off trail through out the gear – and all the time testing gear while being out.

What’s your main contribution of being in the Jury do you think?
I have more than 25 years of experience in testing and comparing outdoor gear, within in industry I am known to be one of the best testers worldwide – and although I am gear freak I understand the needs of “normal” hikers and backpackers.

Motor Presse Stuttgart