KUPILKA

Suova

Product USP

This versatile, space-saving, and stackable drinking vessel feels right at home in the heart of the forest but brings a touch of nature's serenity into your urban environment. Crafted with care in Finland, it embodies quality, practicality, and a connection to the outdoors.

Primary innovation features: 

The stackable design ensures convenient storage while saving space, making it ideal for any setting. Its thick, rounded top edge provides a secure and comfortable grip, protecting your fingers from heat when enjoying your favorite hot beverages.

Intended specific end use:

The Suova 20 cup is ideal for the morning coffee on your balcony, shared hot chocolate by the campfire, or the wine enjoyed with friends under the starry night.

Fun facts or backstory:

The versatile Suova series gets its name from an old Finnish word that means adaptable, agreeable, or a large, systematically piled stack of hay or straw.

Designed by: Krista Hoque
Product material: Kupilka's custom-made material is 62% bio-based. Kareline® Natural Fiber Composite consists of 50% Nordic soft wood cellulose from certified Finnish forests and 50% food-grade polyolefins (12% bio-based). Carbon neutral production, manufactured in Finland.
Weight: 90g
Available in stores: Now
Recommended retail price: 20,10€

Viking

Expower Insulated Playsuit

Product USP

Durable, warm playsuit designed after children’s and kids feedback. With digital product passport.

Primary innovation features: 

This playsuit is designed based on knowledge from kindergarten kids testing our product. This information has been used to design the product to last longer and the open-faced zipper makes it easier to change if needed. In addition to the focus on design for a long life of the product, the playsuit will keep the kids warm all day with Primaloft insulation, taped seams, snow gaiter, waterproofness and windproof.

Intended specific end use:

The Digital Product Passport: In the Digital Product Passport of the product, you will find all information about the product in addition to wash and care, materials, care and repair and the factories involved in producing this product. By scanning the QR code in the product you can always find all the product information, which makes it easier to sell/reuse the product after you have used it of for some time and may have forgotten the information about the product.

End of use strategy:

xxx

Fun facts or backstory:

All changes to the product are based on feedback from 50 kids testing our playsuit in harsh environments in different kindergartens in Norway. Changes were made to next year’s production based on parent’s and kid’s comments.

Designed by: Marthe Høegh Skagen, Textile designer at Viking
Product material: The outer fabric is 100% Recycled Polyamide 320D with PU transparent coating. Taped seams and a water repellent Bionic Finish ECO treatment protects from wet weather, while a best-in-class PrimaLoft insulation and cozy recycled lining ensure a comfortable temperature.
Weight: 900G, size 104
Available in stores: August 2025
Recommended retail price: 210€

ACLIMA

WarmWool Motion Roll Neck

TRUE SCANDINAVIA AWARD FW 25/26

Statement from the jury
For Scandinavians, being outside is not just an activity, it is part of their lifestyle and heritage. Family-owned businesses focusing on highly functional outdoor apparel and equipment were born out of this. The WarmWool Motion Roll Neck from the Norwegian brand Aclima is a great example for this true Scandinavian mindset since it is more than just another top made from merino wool. Thanks to its jacquard knitted, super stretchy and cozy fabric it hugs the body like a second skin, allowing you to move freely. One jury member also pointed out the great moisture management and look: »I was never too cold or too hot. And the appealing design is perfect for sitting around in a hut after being active«.

Product USP

A wool shirt with a high collar in 100% merino wool. Carefully selected colour combinations to support and inspire an active and dynamic lifestyle. Motion is a pattern inspired by dynamic shapes and lines found in nature, like snowdrifts formed by the wind or annual rings in a tree trunk.

Primary innovation features: 

Aclima has developed a slim fit wool shirt with a high collar that is suitable as base layer on cold days. The WarmWool fabric is jacquard knitted, making it elastic and warm. The garment also has an extended back panel for extra coverage and flatlock seams to prevent chafing and enhance the comfort. (19.5 µm).

Intended specific end use:

This garment is perfect for high and medium activity levels for the cold outdoors. Such as alpine and cross-country skiing, hiking and sailing. And because of its soft feel it can be worn directly on the skin or layered up with for instance our WoolNet Original Crewneck, for a more versatile solution.

Fun facts or backstory:

Since the fabric is utilized as efficiently as possible during cutting in Aclima’s production, the Motion pattern will vary from garment to garment, making every WarmWool Motion product unique. And also, the pattern is inspired by dynamic shapes and lines found in nature, like snowdrifts formed by the wind or annual rings in a tree trunk.

Designed by: Aclima
Product material: 100% Wool (Merino)
Weight: 192g (Size S, Women), 262g (Size M, Men)
Available in stores: October 2024
Recommended retail price: 115€

KnowledgeCotton Apparel

VENT CANVAS 200™ Classic Jacket

SUSTAINABILITY AWARD FW 25/26

Statement from the jury
Highly functional winter jackets made from windproof and water-resistant cotton have been around in Scandinavia for decades. Now Knowledge Cotton Apparel brings a new level of sustainability into the category due to its genuine holistic approach. The Vent Canvas 200 Classic Jacket is made from regenerative organic cotton and with as little plastic as possible. By 2030 Knowledge Cotton plans to be completely plastic-free. During testing, the jury stated that the jacket works great both in nature and cities. »We all love it«, one tester said.

Product USP

The VENT CANVAS 200™ Classic Jacket exemplifies versatility, crafted to perform seamlessly across diverse climates—from urban commutes to rugged outdoor adventures. Made entirely from 100% Supima organic cotton, this jacket combines breathability and water resistance, naturally expanding when wet to enhance protection. Equipped with Cotton DWR technology, it offers durability that outlasts synthetic fabrics, delivering exceptional wind resistance and reduced fabric noise. Practical details such as articulated sleeves, taped seams, reinforced areas, and multiple pockets ensure readiness for any journey. This jacket blends style, comfort, and reliable performance, elevating every experience across any environment.

Primary innovation features: 

The VENT CANVAS 200™ Classic Jacket highlights pioneering innovation in high-performance garments made from 100% natural Supima cotton. Key features include:
• Dynamic Ventilation: The breathable cotton fabric opens for airflow when dry and seals against moisture when wet, ensuring optimal comfort and protection.
• Cotton DWR Technology: This water-repellent treatment preserves fabric durability and performance, offering synthetic-like protection while remaining entirely natural.
• Enhanced Wind Resistance: The tightly woven fabric, crafted under pressure and heat, provides exceptional wind proofing for challenging conditions.
• Natural Durability: Supima cotton fibers deliver strength and longevity, outperforming petroleum-based fabrics in resilience and eco-friendliness.
• Versatile Design: Tailored for adaptability, this jacket transitions smoothly from urban to outdoor settings, offering comfort, breathability, and a quiet, natural feel.

Intended specific end use:

The VENT CANVAS 200™ Classic Jacket is designed to be more than just a garment—it’s a reliable companion on life’s journey. From the energy of city streets to the tranquility of mountain trails, this jacket is made to accompany the wearer on any adventure. With thoughtful features, it’s built to be part of every memory, embracing each moment and every landscape. It becomes a part of the story, capturing the spirit of adventure and the connection to nature.

Fun facts or backstory:

KnowledgeCotton Apparel's dedication to crafting high-performance garments from 100% natural fibers stems from a profound respect for the planet and a mission to make a meaningful difference. Since its founding, KnowledgeCotton Apparel has maintained that the best performance gear originates from nature itself, offering exceptional breathability, durability, and environmental balance. By avoiding synthetic materials, which release microplastics into water, soil, and air, the brand aims to reduce the environmental impact of the apparel industry, presenting a cleaner, friendlier alternative. Their technical collection delivers high functionality in both urban and outdoor settings, showcasing that responsibility and style can indeed coexist.

Consumers play an essential role in KnowledgeCotton Apparel’s vision for a brighter tomorrow. By choosing natural fibers, individuals help reduce demand for plastic-based clothing, contributing to a cleaner, more resilient planet. KnowledgeCotton Apparel’s mission goes beyond creating clothing; it strives to foster a movement where mindful choices drive positive change. Together, the brand and its community work to shape a future where environmental responsibility is an integral part of every garment.

Designed by: Ana Kristiansson, Desinder
Product material: Organic Supima Cotton
Weight: 500g
Available in stores: January/February 2025
Recommended retail price: 270€

Haglöfs

L.I.M ZT II Big Belay

Product USP

A high-performance belay jacket combining featherlight loft and remarkable warmth. Engineered from a durable stretch fabric and filled with premium 850-fill-power goose down, this jacket features an innovative, seamless pre-woven baffle construction for exceptional warmth distribution and comfort. Enhanced with an adjustable helmet-compatible hood, Dyneema 2-way center front sipper and spacious zippered hand pockets, this highly packable jacket is built to withstand rugged demands with ease and reliability.

Primary innovation features: 

• Highly Packable Design – Compresses easily into minimal space, ideal for compact packing in alpine kits.
• Body-Mapped Insulation and strategically placed ExpeDry down insulation to maximize warmth while reducing drying time, perfect for staying warm and protected in cold, high-effort conditions.
• Enhanced Durability with reinforced high-wear areas offer long-lasting resilience, crafted to withstand the demands of technical alpine environments.

Intended specific end use:

The LIM ZT II is crafted with a focus on packability, ensuring it’s as compact and easy to carry as it is high performing. Tailored for alpinists, this piece is built to be stowed effortlessly when not in use, making it an ideal piece for multi-day climbs or high-altitude missions where space is limited and every gram counts.

Designed by: Haglöfs
Product material:
Main: Woven baffle fabric (85% Polyamide, 15% Elastane) 20 Denier, PFAS-free DWR, 127g/m2, Bluesign® approved.
Insulation: 850 Cuin Goose down, 90/10, RDS
Weight: Men (L): 778g / Women (M): 666g
Available in stores: April 2025
Recommended retail price: 500€

Lundhags

Abisku Adventure Down Parka

OVERALL WINNER FW 25/26

Statement from the Jury:
While testing the jury got super excited about the outstanding performance of the Lundhags Abisku Adventure Down Parka. »Despite its long cut and the thick insulation, I did not notice the jacket at all, even when I carried a thermos bottle in one of the pockets«, one jury member praised the superb fit. Another one pointed out its great warmth while sitting around in the bitter cold, the workmanship is fantastic. Also, the Abisku Adventure Down Parka is loaded with practical features including an innovative pocket construction and gold treated down that is supposed to speed up drying time. Overall, this is the perfect down parka for extreme cold weather.

Product USP

The Abisku Adventure Parka is an extremely warm and fully featured down parka to rely on in Arctic cold winter conditions. Built for harsh winter activities in mind, it’s equipped with everything you possibly could need for your adventure, making you ready for the extreme and prepared for the worst.

USP 1. Advanced Weather Resistance and Insulation: The Abisku Adventure Down Parka uses Pertex® Quantum Pro fabric for high water resistance, paired with ExpeDRY technology that keeps the down dry in extreme humidity and helps it dry faster. It’s built for harsh winter conditions with features to maintain warmth and reduce cold spots.

USP 2. Expedition-Ready Functional Design Features like RECCO® reflector for emergency searchability, internal removable suspenders for added convenience, hook loops for gloves, and multiple spacious storage options to accommodate larger items like gloves or ski skins, this parka is designed and perfectly suited for extreme expeditions.

Primary innovation features: 

The Abisku Adventure Parka is filled with ExpeDRY treated down which is a new chemical free alternative to traditional WR treated hydrophobic down. The ExpeDRY treatment is permanent and will last the lifetime of the jacket. This jacket is crafted for the toughest winter conditions, utilizing Pertex® Quantum Pro fabric to offer exceptional water resistance in snow, sleet, or rain.

Intended specific end use:

Constructed with the experts in mind, the Abisku Adventure Down Parka was created so its wearer could go far and beyond when the conditions get cold and tough in the Arctic winters. It’s specially developed with professional dog handlers in mind, and the materials have been carefully chosen and field tested for the intended use, being resistant to for example sharp dog claws and being durable without adding extra weight.

Fun facts or backstory:

For an extended period, we have aimed to develop a jacket that addresses the specific needs of our Lundhags ambassadors, who operate in demanding winter conditions. Our ambassadors —professional dog handlers, mountain guides, adventurers, hunters, and photographers, to name a few live and work close to nature. Over the past two years, we collaborated closely with some of these individuals to ensure that the Abisku Adventure Down Parka meets their expectations and upholds Lundhags commitment to high quality.

The parka has undergone tough real-world testing by both some of our female and male ambassadors (since the demands may differ between the sexes), for example successfully withstanding temperatures down to as low as -40°C in Tärnaby during the previous winter.

Designed by: Jenny Kjellbom
Product material: xxx

• Main Material: Pertex Quantum Pro® with Diamond Fuse Technology, (70% Polyamide, 30% Bio-based Polyamide), 44 gr/m2. Oeko-Tex® certified.
• Down: ExpeDRY 800cuin, 100% RDS certified & traceable down, Bluesign® approved and Oeko-Tex® certified.
• Lining: 100% recycled Polyamide, 37 gr/m2, Bluesign® approved, GRS certified
• Extra synthetic padding (shoulders, placket): Primaloft Black Rise, 100% recycled Polyester, Bluesign® approved, GRS certified.
• PFAS-free materials have been chosen for the entire garment.

Weight: Men’s 1220g (size M): Women’s: 1050g (size M)
Available in stores: September 2025
Recommended retail price: 1,200€

ISBJÖRN

Penguin Snowsuit Kids

Product USP

Crafted from high-performance Nylon Tactel, the PENGUIN snowsuit boasts extreme tear and wear resistance, enabling it to be reused season after season—making it a wise investment for families. The material is fully windproof and waterproof, and at the same time remarkable breathable. Insulated with lightweight PrimaLoft padding, the PENGUIN offers unmatched warmth without the bulk.

The PENGUIN Winter Snowsuit is one of Isbjörn’s most beloved garments, celebrated as Best-in-Test for an impressive eleven years in a row.

Primary innovation features: 

With exceptional quality, advanced technical performance, and outstanding durability, this product embodies the principles of slow fashion. Designed for a long lifecycle, it offers unparalleled stamina as well as comfort within the children’s market, making it ideal for the circular market.

Intended specific end use:

The PENGUIN winter snowsuit is meticulously designed for active outdoor play in cold, wet, and challenging winter conditions. Ideal for children who love exploring the outdoors, the suit offers maximum protection from wind, snow, and rain while maintaining optimal body temperature through advanced breathability. Whether for skiing, sledding, or everyday outdoor adventures, the PENGUIN suit allows children to move freely and comfortably. With extendable grow cuffs and extreme durability, this garment is perfectly suited for multi-season use and hand-me-downs, making it a sustainable choice for families seeking high-performance, long-lasting winter wear for their children.

Fun facts or backstory:

A Legacy of Excellence: The PENGUIN snowsuit’s eleven consecutive “Best-in-Test” wins is no small feat! This achievement is a testament to the brand’s commitment to continuous improvement and excellence in children’s outerwear. Each year, they gather feedback and study wear patterns to make subtle design improvements, staying a step ahead in both innovation and quality.

Designed by: Camilla Schmidt & Maria Frykman Forsberg
Product material: Nylon Tactel, Primaloft Insulation, Waterproof and Windproof Coating. Breathable Membrane.
Weight: 1550g
Available in stores: NOS (Never out of Stock)
Recommended retail price: 220€

Kuoma

Hanki GT

Product USP

Keep It Local. Keep It Sustainable. Keep It Warm. Send your child out with confidence, knowing that Kuoma’s Hanki GT is more than a winter boot—it’s a piece of Finnish heritage. Crafted locally with trusted partners, Hanki GT wraps little feet in warmth and comfort, ready for every cold-weather adventure. Sustainably made, enduringly cozy, and built for all the moments that make winter truly memorable.

Primary innovation features: 

The Hanki GT—represents the latest evolution of Kuoma’s classic design, crafted at the Kuomiokoski Oy factory in Finland for over 30 years with the company’s own innovative technology. Through continual refinement and the use of carefully selected, proven materials, Kuoma has created a boot that’s easy to wear, exceptionally durable, and warm—perfectly suited for Nordic winters. The updated Hanki GT model features a roomier toe box, a low heel drop, and a flexible sole, designed to meet today’s comfort standards. The warm pile lining is made from natural, sustainably sourced materials: Nordic Swan-labeled wool, regenerative hemp fiber, and recycled polyester.

Intended specific end use:

Warm, easy-to-slip-on winter boots designed for everyday outdoor adventures. With a comfortable fit and a cozy inner climate, Kuoma boots let you send your kids outside confidently—even in the harshest winter weather.

Fun facts or backstory:

A significant portion of the materials in Kuoma boots is locally sourced, and they are produced in Finland using carbon-free energy. Their high quality, proven by years of consumer trust, and timeless design make Kuoma boots a popular choice—even on the second-hand market.
At Kuoma, 70% of our winter boot styles incorporate recycled materials, and we are continually working to increase the use of sustainable and recycled options in our primary production materials.

Designed by: Kuoma
Product material:

• Upper Textile: Nylon, knitted in Finland, with a fluorocarbon-free, EU Ecolabel-certified water and dirt-repellent finish.
• Insulation: Closed-cell PE foam, produced in Finland for superior warmth.
• Mudguard: Italian leather, certified by the Leather Working Group (LWG) for sustainable practices.
• Lining: A blend of Nordic Swan Ecolabel-certified wool (50%), regenerative hemp fiber (30%), and Global Recycled Standard-certified recycled polyester (20%).
• Insole: Mulesing-free wool and recycled polyester for comfort.
• Reflectors: Scotchlite for enhanced visibility.
• Sole: Direct-injected polyurethane, made at the Kuomiokoski Oy factory in Finland

Weight: 510 g (size 30)
Available in stores: Autumn 2025
Recommended retail price: 110€

Polyver of Sweden

SL25

Product USP

Comfortable from +15°C to -25°C, fully waterproof, and feeling as light as wearing a pair of sneakers.

Primary innovation features: 

Waterproof – Most membranes struggle to perform well under low pressure, such as walking through wet grass or riding a bicycle on a rainy day. The innovative design of the SL25, with a fully enclosed front combined with Cli-Tech technology, ensures that the boots are truly waterproof.

Thermal Control – During winter, in public transportation, stores, restaurants, and many workplaces, people typically remove their jackets indoors, but they keep their shoes on. The SL25 has been tested to be comfortable even in temperatures above 20°C and as low as -25°C. This is part of the Scandinavian expertise from Polyver of Sweden.

Grip & Comfort – The SL25 features an extra-soft Icelandic rubber shell for superior performance in low temperatures. The SL25 Sport series includes additional fiberglass inserts for enhanced ice grip. The sole is filled with low density shock absorption organic polymer for best insulation, lightness and comfort.

Breathability – The lining uses 3D foam materials inspired by ski boots, designed to manage moisture and dry exceptionally fast.

Design – Minimalistic and functional design, following the pure tradition of Scandinavian living.

Intended specific end use:

Outdoors enthusiasts, Men and women, living in cities.

Fun facts or backstory:

Polyver asked themselves: "How is it that brands from Australia have become so popular in Scandinavia or in 'uncomfortably cold' places like London or Amsterdam?" Many of these products aren’t designed for what we need most—insulation and waterproofing—but they offer a unique comfort experience. With the SL25, Polyver done just that: created a signature comfort experience with Scandinavian specifications.

Designed by: Polyver of Sweden
Product material: Organic Polymer PU with Icelandic soft rubber sole. Ortholite Hybrid footbed.
Weight: 650g
Available in stores: August 2025
Recommended retail price: 220€

MINI A TURE

Matarman Sherpa Anorak

LIFESTYLE AWARD FW 24/25

Statement from the jury:
If you are looking for a stylish, functional and warm winter jacket for kids that works great as an urban multitool for kids, the Matarman Sherpa Anorak from Mini A Ture Copenhagen is ideal. Its teddy fleece outside protects your kid from the cold, feels cozy and will never be out of style. The Anorak also has a weather-resistant and windproof lining, the side zip makes is easier to put the jacket on compared the other anoraks. Used Mini A Ture apparel can be returned to the brand for second-hand sales, increasing the use of each piece produced.

Product USP

Transitional seasons bring unpredictable weather, but the soft, warm and heavily water-resistant teddy sherpa anorak is designed to keep children warm and dry, no matter the conditions. Whether worn alone or layered, the anorak provides the versatility needed for shifting seasons.

Primary innovation features: 

MATARMAN Sherpa Anorak is an innovative and versatile jacket, made from soft, waterproof teddy sherpa. Perfect for transitional seasons and changing weather. The anorak features a big, hidden front pocket, elastic at the hem, and can be opened at the neck as well as on the side, making it easy for children to take on and off. With moisture-wicking and quick-drying properties, it keeps children dry and comfortable, whether they are facing rain or outdoor play. Its versatile style makes it perfect for both outdoor adventures and everyday wear, making it the perfect all-around piece for any activity.

Intended specific end use:

Transitional seasons - Daycare, kindergarten, school, family time, outdoor adventures, and hiking.

Fun facts or backstory:

MINI A TURE was founded in Copenhagen in 2002, and the outerwear is a result of more than 20 years of craftsmanship. In the early days, the company embraced a diverse range of products and collections. Yet, as MINI A TURE evolved to become more circular, the company made a deliberate choice to narrow the focus to their core expertise: high-performance outerwear. Today, MINI A TURE's outerwear is not just outerwear; it is a legacy of quality, free from harmful substances or endocrine disruptors and crafted from certified, and almost entirely recycled materials. This dedication to functionality and durability means that MINI A TURE's outerwear is not just for today; it is designed to endure and be treasured for generations to come.

Designed by: Linn Faber, Design Manager MINI A TURE
Product material:
Main material: 100% recycled polyester
Membrane: 100% polyurethane
Weight: 494 g (in a size 104 cm)
Available in stores: August 2025
Recommended retail price: 164,95€

Alfa Sko

Perma A/P/S

Product USP

Lightweight and extremely durable boot for fast-paced winter hikes. Perma combines lightness with extreme durability, thanks to the use of Dyneema® fibers in the upper material. Dyneema® fibers become even stronger in colder temperatures, making them ideal for winter hiking boots. The boot is protected against mud and wear with a mudguard around the entire shoe, significantly extending its lifespan. Vibram ICETREK rubber compound provides optimal grip on slippery and cold surfaces.

Primary innovation features: 

Equipped with winter-insulated ePE free GORE-TEX and Solarcore, this technology ensures your feet stay warm and comfortable during cold temperatures. Solarcore®, a patented insulation technology inspired by NASA, is known for its ability to retain superior thermal properties even under compression. This makes this lightweight composite foam ideal for high-performance footwear in cold weather conditions. Winter-insulated GORE-TEX guarantees warm and dry feet, even in challenging weather conditions.

The outsole is a custom development between Alfa and Vibram and is designed to give the best grip in cold conditions with traction lugs and ICETREK compound while also drastically reducing the weight of the shoe with Vibram’s Litebase technology.

Perma has been designed with a focus on repairability, incorporating input from a cobbler to ensure cost-efficient repair such as ease of hook replacement, resulting in a product with a longer lifetime.

An ergonomic and innovative last enhances responsiveness and endurance during extended Hikes.

Intended specific end use:

Designed for shorter excursions in outdoor winter conditions. Key qualities of an effective winter hiking shoe include strong traction on ice and snow, water resistance, and adequate insulation for colder environments. Perma is intended for day hikes or brief backpacking trips with light loads.

Fun facts or backstory:

ISCC certified Bio-circular Dyneema® fibers are exceptionally strong and surprisingly lightweight, boasting a strength that can be up to 15 times greater than steel. Remarkably, they also gain additional strength in colder temperatures! This makes Bio-circular Dyneema® an ideal choice for winter hiking footwear, as its unique properties enhance durability while keeping weight to a minimum.

Designed by: Pia Sofie Sollund
Product material:
Upper – Main material: Nylon + ISCC certified Bio-circular Dyneema®
Outsole: Vibram ICETREK rubber compound
Midsole: EVA
Mud guard: Rubber
Insulation: Solarcore® Advanced Aerogel Thermal Insulation

Weight: 520G (half pair, size 42)
Available in stores: Fall 2025
Recommended retail price: 349€