ACLIMA

LightWool 140 Trail Tee

Product USP

A lightweight, soft garment made of 100% merino wool, ideal for daily wear and various outdoor activities.

Primary innovation features: 

Aclima has created a versatile t-shirt for all activities. Designed with the user in mind, it features seamless underarm construction for ultimate comfort. Combining overlock and flatlock seams to enhance durability, fit and comfort.

Made from 100% soft, light merino wool (17.3 microns), this garment is perfect for high, medium, and low activity levels, as well as everyday wear. It’s a versatile piece where functionality meets comfort.

Intended specific end use:

Introducing the ultimate all-in-one t-shirt, seamlessly transitioning from work to outdoor adventures. Perfect for hiking, trail running, cycling, or just enjoying nature right after work without the need to change.

End of use strategy:

Since the fabric used in this product is made from 100% wool, the garment would be relatively uncomplicated to recycle at the end of its life. Even though seams and labels are not made of wool, those are possible to eliminate by cutting them off, which will leave pure wool material that is easy to shred and use for spinning new yarn. This is already something that Aclima does with fabric cut-offs from our production waste, within our ReBorn concept. Aclimas Italian partners who process the wool waste are also experts in sorting and processing used wool garments.
In the future, Aclima sees great potential in projects of collecting used-up wool garments and recycling the fabrics to make new material and products. Especially in Europe, thanks to EU’s new legislations that are in line with the Green Deal and Textile Sustainability Strategy.

Fun facts or backstory:

Aclima supplies clothing to soldiers from Norway, Sweden, Denmark, and Finland featuring our WoolNet and LightWool products, under the Nordic Combat Uniform (NCU) agreement.

So far Aclima has sold 325 000 LightWool t-shirts to the NCU for the four Nordic countries, following a successful user trial. During this trial, 150 soldiers tested the garments over a 6-month period before Aclima secured the contract.

Designed by: Aclima
Product material: 100% Wool (Merino)
Weight: 96g Small Women, 120g Medium Men
Available in stores: Spring 2025
Recommended retail price: 100€

HELLE

Nying

Product USP

The essence of Scandinavian knifemaking: Functional, Beautiful and Parsimonious. Made for the outdoors and with proved ability to last for generations.

Primary innovation features: 

When introduced in 1975, The Nying changed how Scandinavians thought about all-purpose knives. The designer Tor Indergaard looked at how most people would use their longer "tollekniv" at the time, and found that most people only used the inner third of the blade. To save material, gain better control, and improve usability, Indergaard halved the blade length and made the handle shorter and stouter. For materials, Helle chose its patented triple laminate stainless (H3LS) steel for the blade and curly birch for the handle. Both laminate steels and curly birch were common in custom knives at the time, but not associated with production knives. The result of these processes was a design classic. Since its inception, the Nying has been among Helle's best-selling model every year. Even 50 years later the Nying is noted for its peculiar and functional shape. The model today is based on the same design and material as it was 50 years ago, yet it still stands out in both Helle's catalogue of models and the outdoor knife world in general.

Intended specific end use:

An all-purpose Scandinavian Outdoor knife. Excels at woodwork, but functions well for anything you need a knife for when being Outdoor in Scandinavia. With a sheath that you can wrap around the end of your knife, the knife will be securely fastened on your belt for any walk in the forest or hike in the mountains.

Fun facts or backstory:

When it was 25 years, the Nying won the Classic Design award from the Norwegian Design Centre in 2000.
"Nying" - means "new one" in Norwegian, a pointer to it being something very new and innovative when it was launched.

Designed by: Tor Indergaard
Product material: Steel: Helle Triple Laminate Stainless (H3LS), Wood: Curly Birch. Leather: Vegetable tanned genuine leather.
Weight: 114 g
Available in stores: Year 1975
Recommended retail price: 102,9€

LIGHT MY FIRE

Plates Collection

Product USP

Durable, shatterproof, scratchproof: Made from high-quality food-grade matte material that’s BPA-free with no unpleasant chemical smell; suitable for all kinds of food, hot or cold. Dishwasher and microwave safe. Easy to dry, stack and store: Easy-wipe surface; stackable for transport and space-saving storage. Multi-use design: This plastic tray is lightweight, sturdy and drop-resistant. It is suitable for family gatherings and outdoor parties such as barbecues, poolside dining, patio entertainment, and picnics. Nature-inspired: Designed to be used again and again, each piece follows circular design principles and can be recycled at the end of its useful life. Thoughtfully designed: Each piece is designed to contain a wide variety of food and beverages.

Primary innovation features: 

Complete modular collection.

Intended specific end use:

Designed for eating under a bare sky without leaving a trace. Developed in collaboration with restaurateurs, event planners and a Swedish product designer, this purposefully designed, reusable collection replaces single-use tableware. Stackable, space-saving and easy to transport and clean, it embodies our ethos to live lightly on the land and leave no waste.

Fun facts or backstory:

The tableware was designed by Carl-Johan Skogh, a highly regarded Swedish product designer and lecturer. Carl's approach integrates functionality with aesthetic elegance, drawing from the minimalist and naturally imperfect principles of wabi-sabi. This design ethos results in tableware that is visually appealing and built to withstand the rigors of outdoor use and work together. The scratch-resistant and shatterproof features of the collection mean it's ready for any adventure while maintaining a style that makes every meal feel thoughtful and intentional.

Designed by: Carl-Johan Skogh
Product material: Bioplastic (15% Biobased) Ecozen
Weight: 89-112g
Available in stores: April 2024
Recommended retail price: 8-9.50 €

Morakniv

Rombo BlackBlade™

Product USP

The Morakniv Rombo BlackBlade (S) Ash Wood was developed to enhance the outdoor experience and offer to make something beyond the good old campfire sausage.

Primary innovation features: 

The distinctive large knife blade made of Swedish stainless steel together with the ergonomic handle made of natural ash wood allows you to improve your cooking skills in the great outdoors. Thanks to the handle geometry, a variety of flexible grips are possible, which can come in handy when you need to divide, chop, slice, or peel. The black PVD coating creates a balanced contrast between the bright ash wood and the shiny edge of the blade. The vegetable-tanned leather sheath protects the sharp edge from surfaces that can make the knife dull.

Which Is The Most Important Aspect Of The Product For Your Company

Quality, Design, Innovation

Intended specific end use:

The Rombo knife, made for outdoor cooking, invites you to a new type of adventure filled with tasteful options. Season your next meal with the forest pantry and prepping your food will forever be a culinary experience.

Fun facts or backstory:

The Ash Wood Outdoor Collection takes the legacy into the future and makes a contemporary interpretation, inspired by the barrel-shaped outer geometry of our older knives. Designed according to the values of Morakniv's characteristic design elements, soft and clean shapes and honest, natural materials, creating a contemporary Morakniv that will last for generations to come. The striking combination of the bright wood, black blade, and raw, sharp edge creates a contemporary appearance. However, it also imparts a certain edge, giving the knife a strong visual appeal that aligns with Morakniv's philosophy of genuineness, simplicity, and authenticity.

Designed by: Morakniv
Product material: Ash Wood, Swedish Recycled Stainless steel, vegetable tanned leather sheath.
Weight: 195g
Available in stores: Year 2023
Recommended retail price: 210€

ICEBUG

Järv RB9X

Product USP

Combining the two difficult things of, great performance and more sustainable materials in a high performance trail running shoe.

Primary innovation features: 

Focus have been on delivering a durable and high performance product in combination with pushing for more sustainable materials, and in this case a higher % of bio-based content. To create a running shoe that excels in the trails but also consider the nature that it will be used in, trying to continuously improve and make better products for the both the user and the environment.

The midsole is made with 55% Bio based Susterra (Industrial corn based) ETPU steam foam. Offering great rebound quality as well as reducing the use of non renewable resources. The midsole properties also lasts longer than that of ´normal´ EVA, making it feeling fresh longer and prolonging the usage time.

The upper is made with a Proweave upper textile with 45% Bio based PA 10.10. This is derived from castor beans, a fast growing plant that can grow in arid lands, not needing much water. The upper is made with a functional weaving technique where it has been possible to zone TPU threads to areas of more tear to ensure a durable upper that will last for a long usage time.

The rubber outsole is made with 23% Natural rubber that is FSC certified to prevent the risk of deforestation and also upholding forest communities rights.

Intended specific end use:

A competent running shoe for longer distances with amazing grip. Offering generous cushioning and rebound to increase the running feeling on mixed surfaces that you might be faced with when going on a longer trail running race.

Fun facts or backstory:

This running shoe was made together with a local female trail running group from start to finish. Identifying their needs and what they were missing on the market in terms of fit, performance and type of product. A great group of women that loves to run in the forest and have a passion for running.

Designed by: Mariell Bjuhr
Product material: Proweave upper textile with 45% bio based PA10.10
- Steam foam ETPU with 55% bio based Susterra
- 15% recycled rubber in the outsole
- 23% Natural rubber FSC certified
- 100% recycled polyester laces
- 70% recycled polyester in tongue textile
- 100% Recycled Polyester lining
Weight: 680g pair (US10)
Available in stores: Spring 2025
Recommended retail price: 159,95€

NORDISK

Tyge

Product USP

The world’s first sleeping bag made entirely from 100% bio-nylon. This revolutionary material, completely free of crude oil and polyester, encapsulates our commitment to innovation and sustainability. Each Tyge is insulated with our exclusive Crystal Down®, sourced from a single, local free-range goose farm. This not only ensures the highest quality down but also supports sustainable farming practices just 10 kilometers from our headquarters. With Tyge, experience unparalleled comfort and warmth, knowing every component aligns with rigorous environmental standards

Primary innovation features: 

100% Bio-Nylon Fabric: A pioneering development in outdoor gear, Tyge is crafted entirely from bio-based nylon (63% Ricinus and 37% corn), eliminating reliance on petroleum-derived materials.

Crystal Down® Single Farm Edition: Features RDS-certified, high-quality white goose down, sourced from a single, local, free-range farm just 10 km from the Nordisk headquarter, ensuring maximum traceability and ethical, local sourcing.

Intended specific end use:

Target Audience: Designed for intermediate to expert outdoor enthusiasts who demand high-performance gear without compromising on sustainability. Versatile Use: Ideal for a broad range of outdoor activities, including hiking, tour skiing, and more, offering adaptability across different climates and conditions. Performance and Comfort: Engineered to provide exceptional warmth, comfort, and durability, making it suitable for extended outdoor adventures.
Sustainability Focus: Appeals to those who are environmentally conscious and prefer products that align with their values of reducing ecological impact.

Fun facts or backstory:

When developing the Nordisk Tyge Sleeping Bag, our design team drew inspiration from Tyge W. Böcher, a Danish botanist known for his studies of plant adaptations in harsh climates. His work resonated with our commitment to sustainability and functionality in outdoor gear.
Tyge W. Böcher, a prominent Danish botanist, significantly advanced our understanding of how plants adapt to extreme environments, particularly in the Arctic. His research emphasized sustainable practices and nature conservation long before these concepts became mainstream.
The Nordisk Tyge Sleeping Bag embodies our core values: innovation, sustainability, and respect for nature, reflecting Böcher's legacy in every stitch and a testament to sustainable innovation in the outdoor industry. It seemed obvious to name the bag after him.

Design: Anders Donskov
Product material: 100 % Bio-nylon (63 Ricinus / 37 % corn)
750 FP 95/5 Crystal Down - Single farm Edition
Weight:
Tyge -5 size L
Total weight: 791g
Tyge +5 size L
Total weight: 597g
Available in stores: June 2025
Recommended retail price: TBC

NORDISK

Reisa go

Product USP

Reisa Go is defined by the pioneering 'build-your-own' tent system, crafted for optimal customization and minimal environmental footprint. Tailor your camp by selecting only the components you need—be it for a solo adventure or a family retreat—ensuring every piece is utilized, and nothing goes to waste. This approach means you only pay for items you really need, and also aligns with our commitment to sustainability, as less production translates to less waste.

Primary innovation features: 

1.Modular Design: The unique 'build-your-own' system allows for tailored setups, ensuring that campers only carry what they need for each trip, reducing both cost and environmental impact.
2.Revolutionary Ventilation: Equipped with our exclusive 'Ceiling Flow' technology, Reisa Go offers unparalleled air control through massive, adjustable ventilation channels, enhancing comfort in all conditions.
3.Enhanced Structural Stability: The innovative triangular inner webbing system not only bolsters wind resistance but also optimizes interior space utilization, providing robust storage solutions and a more functional living area.

Intended specific end use:

Designed for 'comfort camping,' catering to families and small groups seeking a seamless blend of home-like comfort and the great outdoors. This tent is ideal for those who value space, convenience, and versatility during their outdoor excursions. Whether setting up for a weekend festival, a family holiday, or a serene getaway in nature, Reisa Go adapts to various environments and group sizes with its customizable components. Users can enjoy a personalized camping experience, tailored to their specific needs for space, privacy, and exposure to the elements.

Fun facts or backstory:

Reisa Go draws its spirit from a beloved classic -The Nordisk Reisa (4 and 6, respectively), a perennial favorite especially in Japan, where it has been embraced not just as a shelter but as a canvas for creativity. The high ceilings and spacious interiors of the old Reisa, have allowed Japanese campers to transform their tents into elaborate living rooms. Furnishing them with an array of decorative items and furniture, even for brief excursions, they turn camping into an art form of home-making in the wild.

Observing this unique use—where typically only one sleeping cabin is utilized, footprints often remain untouched, and additional tarps are almost invariably added— inspired Nordisk to innovate beyond the conventional tent bundle. Reisa Go is a response to the culture of customization, allowing every camper to craft their perfect setup from the ground up. By rethinking how tents are packaged and sold, we’re empowering users to make sustainable choices, buying only what they need, reducing waste, and enhancing their engagement with nature.

Designed by:Mads Busk
Product material: Fabric: High-quality Recycled PU material
Technologies:- Ceiling Flow: Enhances ventilation and airflow control.
- Triangular Inner Webbings: Improves structural stability and wind resistance.
Weight: From 9.3kg.
Available in stores: Spring 2025
Recommended retail price: From 695€

FABPATCH LTD

Textile repair patch

Product USP

Ease of Use: FabPatch™ offers an extremely simple rub-on attachment method, enabling users to apply patches effortlessly on the go. The patches are highly customizable, allowing adjustments in size, shape, color, textile material and design. This flexibility enables brand partners to tailor the patches to their specific style and requirements, ensuring that the repair seamlessly integrates with the original item. It also gives the partners the added value of creative and circular economies to their standard business.

Primary innovation features: 

Rub-On Attachment Method: This innovative attachment technique allows patches to be applied easily without the need for heat or additional tools. It is designed to work effectively in all climates, making it universally accessible and simple to use, thus reducing barriers to DIY textile repair.

Customizability: FabPatch™ offers extensive customization options for their patches. Brand partners can select from various sizes, shapes, colors, textile materials, and designs. This feature ensures that each patch can be tailored to match the specific fabric and aesthetic needs of the repaired item, enhancing the visual appeal of repaired garments or gear.

Intended specific end use:

The intended specific end uses of the FabPatch™ textile repair patches are primarily focused on textile and apparel repair, with a broad range of applications such as clothing repairs and outdoor gear maintenance.

Fun facts or backstory:

Finnish Innovation: FabPatch™ originated in Finland, by Finnish mothers. The idea came about in an everyday phone call between the founders, who happened to be childhood friends, to find a solution for the genuine need for easy and modern repair for kids' clothing. Today, the textile repair patches can be applied to almost any textile and FabPatch has already sold almost 2 000 000 patches.

Designed by: Designed by Jetta Liukkonen, Anne Jurvelin-Pummila and Taija Sailio, the founders of the company.
Product material: 100% Recycled PES (Polyester): The patches are made from recycled polyester, the recycled PES used is GRS certified.
Vegan Materials (Except for Merino): The patches are mostly vegan, using materials that do not derive from animals, with the exception of options that include merino wool. Merino patches are mulesing free. Solvent-Free Adhesive.
Weight: 2 grams.
Available in stores: Now
Recommended retail price: 13,90€ to 29,90€.

UPHILLSPORTS

POSIO Trekking Sock

Product USP

This revolutionary 3-layer trekking sock, designed to provide ultimate comfort and keep your feet dry and healthy. Crafted with a thin structure, this sock offers natural moisture control for optimal performance during everyday activities.

Primary innovation features: 

3- layer structure - Keeps feet warm and dry
• Thin structure - Still warm and durable
• Elastic sport shaft - Stays up
• Grip on the arch - Better fitting

Intended specific end use:

POSIO Trekking sock is specifically designed for everyday activities. Whether you’re hiking, walking, or engaging in any outdoor adventure, this sock is the perfect companion to keep your feet comfortable and dry.

Designed by: Uphillsport
Product material: 48 % Merino wool, NATIVA, 31 % Polyamide, 20 % Polypropylene, 1 % Elastane
Weight: 55 grams
Available in stores: Now
Recommended retail price: 14,90€

LUNDHAGS

Tived Trail Boot

Product USP

This boot represents a holistic approach to hiking footwear, designed to offer longevity, comfort, and performance in fast-paced hiking scenarios. Unlike most traditional hiking boots that quickly wear out, these boots are built to last, can be repaired, and are made from high-quality materials, making them an ideal choice for environmentally conscious consumers seeking reliable and ethically produced hiking gear. Designed in Sweden - Produced in Europe.

Primary innovation features: 

Central to the Tived Trail Boots’ appeal is their resoleable sole unit, which provides excellent rebound and traction across varied terrains. The trail outsole, designed for swift movements, has a wide contact area and ”claw studs” that effectively grip both upward and downward slopes. This is complemented by a durable midsole made from high-performance injected EVA, ensuring high rebound effect and long-term support

Intended specific end use:

Trekking, hiking and everyday use.

Design: Anna Olstam
Product material: 1,4 mm suede leather, mudguard in 1,5mm Liba®Smart. Microfiber lining and polyester mesh. Lundhags Trail rubber outsole and injected EVA midsole. Laces in 100% recycled polyester. Iron/copper alloy hooks with nickel-free high resistant treatment. Arneflex insole with stabilizing recycled PU foam over mid foot.
Weight: 520 g (size 42)
Available in stores: Spring 2025
Recommended retail price: 300€