Name: Astrid Schlüchter
Company: PERFORMANCE DAYS functional fabric fair (Design & Development GmbH Textile Consult)
Title: Senior Communication Manager Country: Germany
Favorite outdoor activities:
Snowboarding, Mountainbiking/Downhill, hiking, general outdoor sports, running and fitness, climbing
What’s your main contribution of being in the Jury do you think?
I have been deeply rooted in the outdoor- and fashionindustry for over 15 years. After studying at ESMOD in Munich, I built a reputation as a freelance journalist specializing in sports, lifestyle and fashion, following my most recent role as editor-in-chief of the B2B magazine SAZsport. Perhaps that’s why I’ve had the opportunity to contribute my expertise as a jury member for the ISPO Awards, as well as a member of the “she is outdoors” Awards and the SAZsport Newcomer Awards Startrampe. The field of performance and sportswear has always been my primary interest. Whether it’s fabrics and their composition, exciting new technical solutions, innovative design approaches, or developments in insulation and membranes, it’s a passion that ultimately led me to support the sustainable sourcing fair for functional fabrics & accessories PERFORMANCE DAYS in my new role as communications manager. I’ve always sought balance from everyday life in the mountains—preferably through mountain biking, hiking, or snowboarding. Having appropriate equipment and clothing by my side is essential. Primarily, my focus is on defining the utility of a product and then, of course, in a second step, whether it offers a benefit for the active athlete. In the future, it’s crucial for brands to constantly question whether introducing a new product to the market is worthwhile—considering factors like production methods, location, and the ability to fully recycle garments back into the cycle.