BRAND
Product
PRODUCT USP
xxx
PRIMARY INNOVATION FEATURES
xxx
INTENDED SPECIFIC END USE
xxx
Design: xxx
Product material: xxx
Product weight: xxx
Available in stores: xxx
Recommended retail price: xxx
www.brand.com
BRAND: Product
Kategori: Okategoriserade
Björn Meurer
Name: Björn Meurer
Company: Trampelpfadlauf.de – Outdoor Blog since 2013
Title: Editor in chief / Co-Founder
Country: Germany
Favorite outdoor activities:
Trailrunning, mountainbiking, hiking, fastpacking, backpacking, stand up paddling, snowboarding, cross country skiing, outdoor cooking and just spending time in nature. And all of these activities, I prefer to do with my Australian Sheepdog called Nugget.
What’s your main contribution of being in the Jury do you think?
With our blog, www.trampelpfadlauf.de, we have now over 10 years experience in testing outdoor stuff. In the beginning we were focused on products just for trailrunners. But over the years, we get more and more other products. I found my passion for outdoor sport about 20 years ago. It started with mountainbiking and moved more and more in running, hiking and just being outdoor. Now I spend as much time as I have in the nature, sometimes running, and sometimes just being outdoor and relax.
Trampelpfadlauf – Podcast
Trampelpfadlauf – facebook.com
Trampelpfadlauf – Instagram
Trampelpfadlauf – YouTube
Marika Varpenius
Name: Marika Varpenius
Company: Outdoor magazine Luode
Title: Founder, editor in chief
Country: Finland
Favorite outdoor activities:
Hiking, skiing, winter fishing with nets. I also have 10 siberian huskies.
What’s your main contribution of being in the Jury do you think?
I used to test outdoor gear as a profession and worked as an outdoor journalist for 7 years. Then I moved to Kilpisjärvi in Finnish Lapland, a small village of 150 people, and wanted to do something else. My life was earlier all about hiking (weeks in Lapland) and when I moved here, it changed. Now it is just everyday life outdoors, above treeline in wind and snow. I can open my front door and walk the fells. I used to call that hiking. Now it is everyday life, outdoor gear is everyday gear. At the same time I still wanted to write and offer Finnish outdoor people something special. So I founded a new magazine in Finland, Luode.
Sofie Lantto
Name: Sofie Lantto
Company: Utemagasinet
Title: Art Director and social media
Country: Sweden
Favorite outdoor activities:
Gravel bike, running, swimming, hiking, kayaking, ski-touring and ice-skating.
What’s your main contribution of being in the Jury do you think?
Grew up in Lapland with the mountains outside my door. Been trying outdoor gear since I was born and have been working in the mountains, on foot and on skiis before I started working as an Art Director.
Werner Müller-Schell
Name: Werner Müller-Schell
Company: NORR Agency (NORR, 365, Scandinavian Outdoor News and Suston)
Title: Editor
Country: Sweden
Favorite outdoor activities:
The outdoors is my passion, and since an early age I have been an avid sports enthusiast. After growing up in the foothills of the Alps, I moved to Stockholm from where I explore the Nordic nature – mostly by bike, by foot or on skis.
What’s your main contribution of being in the Jury do you think?
Having worked for international print and online media, as well as agencies and brands in the outdoors and sports sector, I know the industry and different product worlds very well. In recent years I’ve focused more and more on sustainability topics. That’s why I’m happy to represent NORR in the jury. With NORR, we give the sustainable outdoor community a voice and a platform to communicate their products and developments. At the same time, we spread our own knowledge and guide to a more sustainable way of life.
www.norragency.com
www.norrmagazin.de
365 (Naturkompaniet)
Scandinavian Outdoor News
Suston (Sustainable Outdoor News)
Harald Angerer
Name: Harald Angerer
Company: auffimuasi.at – Trailrunning Blog since 2012
Title: Blogger, Founder
Country: Austria
Favorite outdoor activities:
Mostly trailrunning in summer and skimountaineering in winter. In Summer also normal running, mountainbiking, roadcycling und bike&hike. In winter alpine skiing and cross country skiing, classic and skating.
What’s your main contribution of being in the Jury do you think?
I have been working as a journalist and press photographer for almost 30 years. It all started with photography and snowboarding 32 years ago. I actually come from the sports industry, but then switched to the media industry 30 years ago. 10 years ago I brought together my passions, sporting goods, photography, mountain sports and writing in my hobby project, the blog “auffimuasi”. “auffimuasi” is translates to “I have to go up” and reflects my enthusiasm for mountain sports. Combined with my enthusiasm for the products, this has resulted in the focus on product testing.
Victoria Reim
Name: Victoria Reim
Company: NORR Agency (NORR, 365, Scandinavian Outdoor News and Suston)
Title: Project Manager
Country: Sweden
Favorite outdoor activities:
I can never get enough of the Nordic nature – I love to discover it by foot, from the water, on skies or on a horseback. In addition to active multi-day tours, I appreciate mindfulness hikes with a pure focus on the nature around me.
What’s your main contribution of being in the Jury do you think?
My true love for nature and the will to inspire people to discover the outdoors in the most sustainable way – whether it’s the way of travelling, the activity or gear. With NORR, we give the sustainable outdoor community a voice and a platform to communicate their products and developments. At the same time, we spread our own knowledge and guide to a more sustainable way of life.
www.norragency.com
www.norrmagazin.de
365 (Naturkompaniet)
Scandinavian Outdoor News
Suston (Sustainabile Outdoor News)
Bjarke Rosenbeck
Name: Bjarke Rosenbeck
Company: GrejGuide.dk / theOutdoorBeat.com
Title: Founder and editor
Country: Denmark
Favorite outdoor activities:
Favourite outdoor activities: Hiking, microadventures, MTB and trail running.
What’s your main contribution of being in the Jury do you think?
What’s your main contribution to being on the Jury do you think: Having tested gear and written outdoor gear reviews since 2008, I have tried both great and not so great gear. I have a great affinity towards products that match outdoorsy persons real needs.
www.grejguide.dk
www.365microadventures.com
www.afinityspring.com
Petra Rapp
Name: Petra Rapp
Company: Bergsteiger Magazin (existing since 90 years and the oldest commercial mountain magazin in the world)
Title: Editor (freelance)
Country: Germany
Favorite outdoor activities:
Every kind of skiing (skitouring, freeride, alpine skiing, cross country skiing), mountaineering, hiking, mountain biking, long walks in the wilderness with my dog, trekking-trips in the Himalaya-region.
What’s your main contribution of being in the Jury do you think?
I’m working nearly 30 years as an freelance journalist in the outdoor scene, writing about and also testing many different products. And I’m doing many kinds of outdoor sports in an intense way in my life. Also with my kids, who are grown up meanwhile. Therefore I think, I have a good feeling about products, which works and which don’t in practice. Editing the „Grünen Seiten“ in our magazine, I always have the ecological side of new products in mind…
Linda Åkerberg
Name: Linda Åkerberg
Company: Wilderness Stories
Title: Adventurer and content creator
Country: Sweden
Favorite outdoor activities:
I love all kinds of activities – especially if I haven’t tried them before! I’m curious by nature and love to explore both myself, nature and new things. If I had to pick one activity I would say long-distance hiking in the mountains.
What’s your main contribution of being in the Jury do you think?
Spending a lot of time in nature on different adventures gives me an idea of what functions that are really appreciated and helpful in the products and not only a “cool feature”. When I pick products for my own adventures I am very picky and look at both functionality, sustainability, quality, weight, comfort, price etc and I think all of this is important for a winner as well. I will also look for how the brand have adapted the products for the female body (if applicable) or if they only produce products by male standards.
website: wilderness-stories.com
instagram: @wildernessstories
Carsten Jost
Name: Carsten Jost
Company: Outward Bound Germany and Fastpacking.de
Title: Outdoor Education Program Manager
Country: Germany/Austria
Favorite outdoor activities:
Long-distance-hiking with tent (backpacking) using lightweight equipment. But as a dad of two children also a lot of family outdoor activities.
What’s your main contribution of being in the Jury do you think?
The variety of gear that I used and that I am interested in. My outdoor career started at age 6 with the boy scouts, led to a job in outdoor retail, followed me e.g. along the Pacific Crest Trail and brought me to managing outdoor programmes for Outward Bound. Gear is important but more so is the person using it.
Nate Axvig
Name: Leslie & Nate Axvig
Company: Aktiv
Title: Owners
Country: United States
Favorite outdoor activities:
Downhill skiing (Leslie) Cross-country skiing (Nate), hiking, cycling, drinking wine or beer outside, outdoor concerts.
What’s your main contribution of being in the Jury do you think?
The origin story for our brand is as organic as it gets. Our family and moved to Oslo for additional legal education after we spent 17 years in the litigation trenches. As we lived in Norway we discovered: 1. Norwegians and Coloradans dress the same way, quasi-technical almost all the time. 2. The brands from Scandinavia make the best clothing in the world. When we returned to Colorado we decided to bring those clothes to the United States, first through a website (aktivstyle.com) and later to a store in the Denver Metro area. For the jury, we think our background will bring a fresh perspective to the review as we pick clothing for the store that is built well, is sustainable, technical but also at home with everyday wear.
Jana Erb
Name: Jana Erb
Company: KontraPixel
Title: Photographer
Country: Germany
Favorite outdoor activities
Favorite outdoor activities Hiking, climbing, backpacking, horseback riding and trail biking.
What’s your main contribution of being in the Jury do you think?
As an Outdoor and Adventure Photographer I spend a lot of time Outdoors with a lot of heavy equipment to carry under all possible conditions. Good Equipment makes my life so much easier and my backpack so much lighter! I have also been working at Globetrotter in Munich for 6 years, selling Backpacks, Sleepingbags, Shoes and Equipment for Kids. I have had a fair chance to see how the products changed and developed over time, and what the potential buyer wants and needs. I know what the key features of the equipment are, how a backpack carrying system works and the difference between a hiking and an alpine boot. Plus I love talking gear, developing new ideas and making outdoor gear a little more suitable for women adventurers.
Social Media: @kontrapixel
Website: kontrapixel.de
Blog: KontraPixel
Gijs Loning
Name: Gijs Loning
Company: www.outdoorguru.com
Title: Independent gear reviewer/vlogger/blogger
Country: The Netherlands
Favorite outdoor activities:
Camping, mountainbiking, making campfires, being outdoors, watching stars, cooking on campfires.
What’s your main contribution of being in the Jury do you think?
I am an 100% independent outdoor gear and bike journalist/reviewer/blogger and next to outdoorguru.com Youtube is my main channel. I look at products from a consumer’s point of view without forgetting that the gear needs to be produced for a certain price. I always take sustainability into my judgment. And sustainable can mean longevity instead of a total environmental friendly production. When I say I am independent I mean 100% INDEPENDENT. I am not payed for what I do and I don’t have affiliate deals. I don’t have advertisements on my website and I don’t sell anything.
Outdoorguru / Youtube
Outdoorguru / Instagram
Outdoorguru / Facebook
Cath Prisk
Name: Cath prisk
Company: Outdoor People
Title: CEO
Country: UK
Favorite outdoor activities
Walking, Swimming, Camping. Exploring mountains, beaches, parks and forgotten urban green places…
What’s your main contribution of being in the Jury do you think?
I sell great kit in East London to customers who want to be outdoors more and look after the planet. Through all our work we try to appeal not just to the experienced explorers, but to everyone. How can the products entice more people outdoors? And how are they looking after the planet in doing so?
Marie Kjellnäs
Name: Marie Kjellnäs
Company: Utemagasinet
Title: Editor in chief
Country: Sweden
Favorite outdoor activities
Hiking, kayaking, XC-skiing, skitouring, iceskating … and chilling, eating, drinking ?
What’s your main contribution of being in the Jury do you think?
I have 25 years of personal experience of all year outdoor life, and a love for outdoor gear and clothing. In my profession I deal with the readers of Utemagasinet, Sweden’s leading Outdoor and Adventure Magazine, who buy more sports- and outdoor gear than any other magazine subscribers in our country. They are really picky and want to know Why? Who? How? When? before they buy anything. Our job is to guide them in the gear jungle, and I believe that I work for them in this jury too..
Philipp Olsmeyer
Name: Philipp Olsmeyer
Company: NORR Agency (NORR, 365, Scandinavian Outdoor News and Suston)
Title: Editorial Manager
Country: Sweden
Favorite outdoor activities:
I love exploring nature – in best case combined with a dip in cool waters. Each activity that takes me there is welcome, while trail-running, hiking, ski touring and roaming the near forests with dog and family are those I spend most time with.
What’s your main contribution of being in the Jury do you think
My mission as a journalist is to inspire and help people to discover the outdoors how it fits them best as a person. To show with the help of good stories and people that there are endless possibilities to enrich life by nature. And to demonstrate how to do so in the most sustainable way – both when it comes to behavior outside and the choice of activity, location or gear. I contribute with my own experience in Nordic nature, good knowledge about sustainability issues and a broad understanding for the needs of different outdoor target groups.
Karen Hensel
Name: Karen Hensel
Company: NORR/Suston/365
Title: Editor in chief (NORR)
Country: Sweden/Germany
Favorite outdoor activities
Hiking, windsurfing, swimming, kajaking, snowboarding, Nordic skiing
What’s your main contribution of being in the Jury do you think?
As an outdoor journalist and editor in chief for NORR magazine, I’ve been out in the wilds for more than 15 years in a multitude of conditions and expect high quality functioning outdoor products. Apart from their technical performance, I set an extra focus on the sustainability principles of the brands and products which should affect the environment in the least possible way.
Cajsa Rännar
Name
Cajsa Rännar
Company
Swedish outdoor magazine Friluftsliv
Title
Editor in chief
Country
Sweden
Favorite outdoor activities
Hanging out in the mountains, hiking, skiing, camping, just chilling. Or make a fire and cook some really good food.
What’s your main contribution of being in the Jury do you think?
The readers of Friluftsliv are ordinary people who are interested in the outdoors. For ten years I’ve written for them and tried to keep them and their needs in mind in a business that sometimes are swept away in small technical questions and innovations that are merely nice to have. They keep my feet on the ground and my perspective a little bit different.
Joel Svedlund
Name: Joel Svedlund
Company: Peak 63 AB
Title: Sustainability Specialist
Country: Sweden
Favorite outdoor activities:
Snowkiting, skitouring, kitesurfing, kayaking, mountainbiking, hiking, nature ice skating… but also enjoying stillness, great views and gourmet outdoor meals!
What’s your main contribution of being in the Jury do you think?
Sustainability, innovation and product development knowledge with specifics on materials, production methods etc.
USWE Pace Pro
Piotr Drożdż
Name: Piotr Drożdż
Company: Góry Magazine
Title: Editor-in-chief
Country: Poland
Favorite outdoor activities:
Climbing, hiking, skitouring, outdoor photography and slackline.
What’s your main contribution of being in the Jury do you think?
Experience as jury member, dynamic character ? and – last but not least – my camera which can capture all our adventures and discussions in the beautiful Nenzinger Heaven.
Will Renwick
Name
Will Renwick
Company
Outdoors Magic
Title
Editor
Country
UK
Favorite outdoor activities
Long distance hiking and trail running
What’s your main contribution of being in the Jury do you think
I come with seven years of experience testing all kinds of outdoor gear for print and digital publications but I’d say my main expertise lies in equipment for hiking and backpacking. Over the last decade I’ve completed a number of long solo treks, including the Cambrian Way, the 1000-mile path around Wales, the Alta Via 2 through the Dolomites and a coast to coast of Scotland. At the moment, I’m pretty fixated on ultralight stuff as I’m fine tuning my fast packing kit list for an attempt to run end-to-end of Wales via all of its mountains over 600-metres.
Frank Wacker
Name: Frank Wacker
Company: Motor Presse Stuttgart
Title: Equipment Editor for The Outdoor, the leading german hiking and backpacking publication.
Country: Germany
Favorite outdoor activities:
Multli-day trips with tent (backpacking) during all for seasons, day-hikes on and off trail through out the gear – and all the time testing gear while being out.
What’s your main contribution of being in the Jury do you think?
I have more than 25 years of experience in testing and comparing outdoor gear, within in industry I am known to be one of the best testers worldwide – and although I am gear freak I understand the needs of “normal” hikers and backpackers.
FJÄLLRÄVEN – Bergtagen 38
DEVOLD – Trollstigen Top
THULE – Landmark 70
INUHEAT – Wearable Heating Platform
SKOGSTAD – Årdalsvatnet
LUNDHAGS – Ymse 24
TRETORN – Racket Eco Sneaker
TRETORN – Bio Plant Jacket
ICEBUG – Rover RB9X GTX
SUSTAINABILITY AWARD, ORGANOTEX – Textile Waterproofing
HULTAFORS – Åby Forest Axe
OVERALL WINNER, MORAKNIV – Floating Rope Knife
DEVOLD – Herøy Pant
REIMA – Anti-Mosquito Jacket
VIKING – Kuling III Mid GTX M&W
USWE – Pace 12
FJÄLLRÄVEN – Keb 52
LUNDHAGS – Romus 80
We Are SpinDye
ICEBUG – Ace RB9X GTX
